Calyptus

Responsibilities:

• Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources
• Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs.
• Coordinate with UI/UX design to optimize our product’s design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users
• Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach
• Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community
• Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels
• Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome.
• Design, direct, and coordinate our social media strategy, delegating where necessary
• Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them
• Brand Building: Establishing a strong brand identity through all marketing channels
• Work with partners to create media-friendly co-marketing campaigns
• Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Requirements:

• 3+ years of marketing experience
• 1+ years of marketing experience in a leadership role
• 1+ years of marketing experience in startups
• 2+ years of involvement in DeFi
• Bachelor’s Degree in Communication, Marketing, or similar field. Equivalent practical experience will be considered. Formal marketing training is an advantage.
• Prior experience in a strategy-focused role is preferred.
• Known public presence in DeFi sector or has worked in a leadership role at a well-known DeFi organization
• Experience with marketing within the DeFi community preferred
• Intermediate knowledge of performance-marketing and KPIs, with a specific focus on DeFi preferred
• Experience with Google Analytics, heat-mapping analytics platforms, mailing lists, X (Twitter), and other social media/analytics platforms
• Demonstrated technical writing and verbal communication skills
• Outstanding English communication and social networking skills
• 3+ examples of successful campaigns in the DeFi and Web3 sector.
• A proven involvement in Crypto Twitter is necessary for this role

Competencies:

• Natural Leader – should understand what it takes to motivate people, how to handle their shortcomings, and how to bring out the best in them
• Strategic Thinking – must be able to juggle a comprehensive understanding of the high-level strategy with a granular attention to detail about its execution
• Comprehensive understanding of DeFi – should understand the industry at an expert-level. Needs to know its past and current trends and how to best utilize those
• Storyteller – should have a natural affinity for telling stories
• People-person – intuitive understanding of people’s motivations
• Adaptable – thrives in an fast-paced environment which will require quick interaction
• Effective Communicator – clear articulation of ideas is a must