Curated

Are you ready to spearhead the development and management of a world-class SEM program for an innovative e-commerce marketplace? Curated is seeking a dynamic individual to lead our search marketing efforts, contributing directly to the growth of our business. If you thrive in an entrepreneurial environment and are passionate about driving revenue through performance marketing, you might be the perfect fit for our team.

About Curated: Curated is a next-generation e-commerce marketplace, and our marketing team plays a pivotal role in driving revenue growth through cutting-edge strategies and in-house technology. Collaborating closely with various functions, including paid acquisition, CRM, conversion optimization, and content production, our team is at the forefront of innovation.

Role Overview: As the Lead SEM Program Manager, you will be responsible for managing and expanding our paid search and shopping channels. Your role will involve team-building, growth strategy development, and achieving performance targets across multiple product verticals.

What You’ll Do:

• Lead the team responsible for customer acquisition through paid search and shopping channels.
• Develop innovative channel strategies utilizing predicted revenue models, incrementality, first-party data, and automation to meet short and long-term business objectives.
• Implement best-in-class campaign optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences.
• Collaborate with engineering, data science, and analytics teams to develop in-house technology to accelerate growth.
• Proactively track, report, and share performance updates with key stakeholders.

Qualifications:

• Extensive professional marketing experience managing paid search programs, including 5+ years of hands-on experience managing campaigns with $1M+ monthly budgets.
• Deep understanding of paid search trends to efficiently scale campaigns at all levels of spend.
• Expert-level knowledge of campaign management tools and best-practice experimentation techniques.
• Experience building and managing high-performing Search Marketing teams.
• Excellent command of reporting and analytics.
• Preferred: Experience with online marketplaces.

About You:

• A player-coach mentality; comfortable in the weeds of campaign optimization while defining high-level, long-term organizational strategies.
• Genuine passion for performance marketing and innovation in your area of expertise.
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate.
• High attention to detail, across both business and technical domains.
• Acute problem-solving ability and a drive to stay on the cutting edge of ad technology.