Influencer Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Renton - WA

Wizards of the Coast

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We’re seeking a strategic and passionate Influencer Marketing Manager to help shape the future of the Dungeons & Dragons content creator ecosystem—one voice, one partnership, and one epic campaign at a time.

As the bridge between the world’s most legendary fantasy brand and its vibrant community of creators, you’ll lead strategic campaigns, cultivate meaningful relationships, and drive the next era of storytelling through D&D content creators and ambassadors who live and breathe D&D.

You’ll report to the Senior Manager, Community for D&D and collaborate across marketing, digital, and franchise teams to ensure every campaign lands with authenticity, impact, and heart.

What You’ll Do:

  • Develop, implement, and grow influencer and creator programs across Dungeons & Dragons products.
  • Identify, evaluate, and recommend content creators that align with brand priorities, ensuring the right voices represent Dungeons & Dragons.
  • Foster strong, long-term relationships with key D&D content creators and influencer agencies.
  • Cultivate a Dungeons & Dragons creator community that is diverse, inclusive, and collaborative.
  • Drive cross-functional coordination to support integrated campaign execution across brand, product, legal, and marketing teams.
  • Provide comprehensive and meticulous program management for content creator initiatives from ideation through execution and reporting.
  • Negotiate and manage influencer contracts with keen attention to business and legal details.
  • Act as a passionate advocate for creators and players alike, maintaining a player-first perspective that champions authenticity and community empowerment
  • Proactively manage issues and crises with sound judgment, sensitivity, and transparency to maintain trust and brand integrity.
  • Develop and consistently track performance metrics and KPIs, leveraging data-driven insights for continuous improvement of creator programs.
  • Innovate and creatively ideate storytelling-driven campaigns that deeply resonate with audiences and elevate creator engagement.
  • Support and implement multiple campaigns, products, and brand initiatives simultaneously.
  • Plan and execute creator activations and events, both virtual and in-person, with a focus on community-building and brand storytelling.
  • Ensure legendary content quality across all initiatives you handle!

What You’ll Bring:

  • 5+ years of experience in creator relations, influencer marketing, creator partnerships, or brand ambassador management.
  • A strategic mindset paired with a creative heart—able to create and align content creator programs with big-picture brand and business objectives.
  • A track record of successful contract negotiation.
  • Familiarity with legal and compliance considerations in influencer and entertainment marketing.
  • Deep knowledge of the D&D creator community—its leaders, its culture, and its emerging voices.
  • The ability to assess creators for authenticity, brand alignment, and audience engagement—and make data-backed recommendations with confidence.
  • Demonstrated success in establishing clear metrics of success (KPIs) and effectively reporting actionable insights.
  • Stellar organizational skills and prioritization instincts, especially under pressure or across multiple campaigns.
  • Experience planning and executing creator-focused events and activations (virtual and IRL).
  • Exceptional judgment, business acumen, and emotional intelligence in managing public-facing partnerships.
  • Proven ability to work cross-functionally with brand, legal, product, and comms teams.
  • Expertise across platforms—Twitch, YouTube, Instagram, TikTok, X (formerly Twitter), Bluesky, and whatever comes next—and current influencer marketing trends and regulations.
  • Passion for both games AND the business of games.

Bonus Points:

  • Experience working with or within video game, entertainment, or table-top brands.

Additional Details:

Please note that this is a temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment, you will be employed by Eastridge as a W2 employee and will not be an employee of Wizards.

  • Employment Type: Temporary
  • Location: Renton, WA
  • Duration: 12 months

In compliance with local law, we are disclosing the hourly pay range for this role. The hourly range for this position is $45.00 to $65.00. The hiring range will vary based on factors such as experience, skills, and market conditions.

Eastridge offers US based Wizards temporary workers a comprehensive benefits package, including:

  • Medical
  • Dental
  • Vision
  • Health savings accounts
  • Employee assistance program
  • 401(k) retirement plan
  • Paid Sick Leave (variable based on location)
  • Paid Time Off and Holiday Pay
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