T-Mobile

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package – this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Job Overview

As an Integrated Marketing Manager, you will be responsible crafting Marketing strategies for T-Mobile’s products and segments across the consumer experience. This role will define and develop coordinated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a requirement. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate sophisticated marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketer with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

Job Responsibilities:

• Marketing strategy: Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
• Data-driven & insights: Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
• Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
• Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
• Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• Influence: May lead/mentor other managers and influence cross-functional teams.

Education and Work Experience:

• Bachelor’s Degree (Required)
• Master’s/Advanced Degree (Preferred)
• 4-7 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands Required
• Less than 2 years Delivering Omni/multi-channel integrated campaigns at scale and using data and digital in execution. Required

Knowledge, Skills and Abilities:

• Digital Marketing-A solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
• Consumer Insights Outstanding experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Leadership Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $88,200 – $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.