Integrated Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: North Carolina

Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

The Integrated Marketing Manager is responsible for developing and executing Lenovo NA’s integrated technology sponsorship strategy to drive overall business growth.

  • Execute a comprehensive corporate sponsorship strategy to meet revenue targets and enhance brand visibility.
  • Oversee the activation and fulfillment of Lenovo’s sponsorship commitments, working with internal stakeholders to ensure that Lenovo receives maximum value and exposure.
  • Cultivate and maintain strong relationships with existing and prospective corporate sponsors, serving as the primary point of contact for high-profile sponsorship-related inquiries and negotiations.
  • Collaborate closely with internal teams, including marketing, sales, and events, to create and execute customized sponsorship packages that meet the needs of both sponsors and the organization.
  • Negotiate sponsorship agreements, ensuring that terms and deliverables are clearly defined and mutually beneficial.
  • Monitor industry trends, competitor activities, and best practices in corporate sponsorships to continuously optimize our sponsorship strategy and offerings.
  • Track and analyze sponsorship performance metrics, providing regular reports and insights to senior management.
  • Mentor and develop junior members of the sponsorship team, fostering a culture of excellence and continuous learning.

Position Requirements

  • Minimum of 8 years of experience in corporate sponsorships, partnership sales, or related roles.
  • Bachelor’s Degree in Marketing, Communications, Business or another related field required
  • Natural project manager, organized, detail-oriented and able to meet strict deadlines with third party agency partners
  • Timely, effective and professional communication. High level of communication, both verbal and written
  • Thrives in a fast-paced environment, strong flexibility to respond to changing priorities and needs
  • Demonstrated ability and willingness to continuously acquire new competencies and accept new challenges
  • Strategic thinker with the ability to develop creative and innovative sponsorship solutions.
  • Demonstrated leadership abilities, with experience managing cross-functional teams.
  • The ability to work autonomously in a dynamic environment
  • Strong network of contacts within the corporate sponsorship community.
  • Exceptional negotiation, communication, and presentation skills.
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