Rho
Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
About The Role
We’re looking for a Lifecycle Marketing Manager who is obsessive about segmentation, personalization, and moving customers to action. You’ll own the entire lifecycle, from the first sign-up moment to launch, expansion, and retention. You’ll be the architect behind hundreds of micro-targeted flows that work together to convert, activate, and retain customers at scale.
This is not a set-it-and-forget-it email job. You’ll manage a living, breathing system of flows, campaigns, and triggers with surgical precision. You’ll partner across sales, product, and design to build journeys that feel both automated and hand-crafted. You’ll measure everything. You’ll optimize aggressively. And you’ll do it with taste.
What You’ll Do
- Build and manage deeply segmented lifecycle programs across signup, onboarding, activation, and retention.
- Own audience creation across tools like HubSpot, Segment, PostHog, Census, or your weapon of choice.
- Design high-converting campaigns across email, SMS, in-app, push, and more. Partner with sales and client success to support expansion and re-engagement.
- Constantly test copy, design, send times, and flow logic to maximize performance.
- Ship high-quality, high-frequency experiments and scale what works.
- Maintain a hyper-segmented map of our lifecycle and keep it evolving in real time.
- Monitor key KPIs and report on lifecycle performance across stages.
Who You Are
- 4-6yrs of experience driving lifecycle marketing campaigns
- Lifecycle-obsessed. You see every customer touchpoint as an opportunity to drive value
- High taste. You care deeply about the craft of your copy, CTAs, and flow design.
- Deeply segmented mindset. You’re not afraid of managing 100+ micro-flows and keeping them all clean.
- Analytical and creative. You think in data, but you also know what moves people.
- Tool-native. You’ve probably already connected five platforms to run your ideal program.
- Fast-moving. You ship, learn, and iterate without waiting for perfect.
Bonus Points
- Experience in high-volume B2B or product-led SaaS environments.
- Comfortable working in and around data tools like PostHog, Mixpanel, Amplitude, and Looker.
- Fluency with tools like HubSpot, Customer.io, Census, Zapier, and more.
- Strong copywriting instincts and a design eye.
- Familiarity with experiment design and multivariate testing.
Our people are our most valuable asset. The salary range for this role is $130,000 – $160,000. Title and base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.