Adobe
Adobe’s Lifecycle Marketing team is passionate about delivering high-impact marketing programs to our users. Our goal is to drive growth in both acquisition and engagement efforts through innovative and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and planning for Adobe Creative Cloud and Document Cloud flagship applications.
In this highly visible role, you will be the full-funnel lifecycle marketing lead with our primary business unit partners. You will collaborate with Product Marketing, Go-to-Market and Integrated Marketing on broad cross-functional initiatives to ensure that we are delivering excellent user experiences and personalized journeys.
What you’ll Do
- Drive full-funnel planning for lifecycle programs to support key growth initiatives and releases for your assigned product; build personalized experiences from a user’s initial signup through ongoing active use and retention
- Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns
- Build positive relationships through close partnership with business unit colleagues, including marketing and product team leadership, to ensure alignment on strategy and measurable impact of lifecycle marketing
- Build weekly, monthly and quarterly plans including reports that quantify impact, identify trends and optimization opportunities in partnership with our analytics team.
- Drive new initiatives in your area of focus to increase conversion and customer lifetime value, with ongoing optimization through experimentation
- Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact,
What you need to succeed
- Strong email marketing experience focused on personalized user journeys, with the ability to quickly learn new technologies, products, or systems
- Strong analytical skills -ability to interpret data, identify trends and advance initiatives to optimize performance
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight
- Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
- Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
- Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
- Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model.
- 7+ years experience, with BA/BS; MBA a plus
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 — $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).