Optym

Optym a leading provider of decision automation and optimization software products for transportation and logistics companies. Optym’s products solve some of the most challenging decision problems faced by world’s leading airlines, trucking and railroads companies using cutting edge optimization techniques. With its headquarters located in Dallas, Texas, and branches in four countries, Optym has over 250 highly qualified professionals and is rapidly growing. Optym offers competitive compensation and a great benefits package. Learn more about Optym and its culture at www.optym.com.

Role Summary

Own the entire marketing lifecycle from first touch to sales-qualified lead. Architect multi-channel programs, manage vendors, and optimize creative, emails and landing pages to fuel pipeline growth. You’ll also serve as an in-house HubSpot authority and manage marketing-to-sales hand-offs.

What You will Do

Demand Generation & Campaign Management (~45 %)

• Co-develop quarterly lead-gen plans across paid social, SEM, display, webinars, content syndication and events tied to revenue targets.
• Brief and quarterback agency and media partners while holding them accountable for CPL and pipeline goals.
• Run A/B and multivariate tests on landing pages, ad creative, and platform mix; champion a test-and-learn culture.
• Own segmentation and “progressive warming” to match persona, intent, and funnel stages.
• Deliver prioritized lead lists for sales outreach and drip sequencing.

Email & Nurture Program Ownership (~30 %)

• Build, test, and schedule marketing emails, including newsletters, drip campaigns, product launches, and automated nurtures.
• Improve deliverability, open rate, click-through, and key email marketing metrics through subject-line testing, send-time optimization, and audience hygiene.
• Map buyer journeys and layer email, retargeting, and media to accelerate conversions.

Landing-Page & Conversion-Rate Optimization (~10 %)

• Partner with design teams to create, maintain, and sunset landing pages (HubSpot CMS + WebFlow) for campaigns.
• Systematically test headlines, CTAs, forms, and layouts to raise conversion rates and reduce cost-per-MQL.
• Share insights with Sales and Content teams to tighten message-market fit.

Marketing Operations & Reporting (~15 %)

• Own workflows, properties, scoring models, and attribution to uphold data standards.
• Drive joint initiatives with sales and IT to enhance data quality, funnel transparency, and campaign attribution.
• Track, manage, and report on metrics that matter from inbox to opportunity.

Mandatory Skills

• 3+ years in B2B demand-gen or lifecycle marketing.
• Power-user proficiency in HubSpot.
• Demonstrated success managing paid-media budgets and vendor relationships.
• Strong analytical ability—comfortable translating funnel data into actionable recommendations.
• Excellent project-management skills; adept at coordinating multi-channel campaigns.
• Exceptional written communication—from crisp subject lines to concise executive updates.

Desirable Skills

• Experience in the trucking, logistics, or broader supply-chain technology space.
• ABM (account-based marketing) program ownership.
• Hands-on with intent data platforms or enrichment tools.
• Familiarity with multi-touch attribution and advanced reporting frameworks.
• Working knowledge of CRO tools and website analytics.