Giant Food
Who is Giant:
Born in the DMV, we’ve been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we’re proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware!
Our vision goes beyond the aisles. We’re a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.
Position Summary:
This Brand Strategy Manager provides thought leadership, strategic vision, and methodologies specific to the marketing strategy development of our vision, purpose, and promise of the Giant Food brand. The Brand Strategy Manager will join a team of brand strategists who supports all Giant Food cross-functional business partners in driving results. They will be responsible for developing and executing marketing strategies/plans to support key business priorities and category initiatives. The Brand Manager works with their business partner(s) to identify strategic focus areas, develops and gains alignment for marketing plans, briefs key marketing channel owners and project manages plan finalization through execution.
As part of the Brand team, this individual will be responsible for working with Merchandising, Marketing, Strategy, HR, Finance, Insights, Format, Field Merchandising, and Operations teams to ensure that the desired omnichannel customer experience is in place. They must gain organizational alignment on all support strategies across functions at multiple levels of the organization. This individual must make strategic recommendations to leadership with solid rationale based on customer insights, competitive activity, industry trends and operational understanding.
All Brand Managers will communicate our brand message while maintaining highly collaborative & influential relationships with their business partners, marketing colleagues, and agency/vendor partners always. They should possess a robust curiosity and innovative energy that will bring fresh, forward-thinking content across all projects and executions.
Salary: $117,375- $156, 500
The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the role, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable law. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
This position will be on-site at the Giant Food Headquarters in Hyattsville, MD.
Why Giant:
We pride ourselves on cultivating a culture of care and offering opportunities to better yourself professionally and personally. We truly value the moments that matter most to our associates. Our guiding principles are GROW, CARE, BELONG.
GROW with us through benefits like tuition reimbursement, scholarship & grant programs, leadership development, career advancement, continuous learning opportunities and access to Market USA Credit Union.
Our CARE culture is built on a legacy of prioritizing people, offering comprehensive healthcare, life insurance, paid parental leave, wellness programs, a 401k plan with up to a 5% company match, paid time off, and employee assistance programs.
BELONG through Business Resource Groups (BRGs), rewards & recognition programs, community outreach, and countless volunteer opportunities that connect us with the communities we serve.
Join us and explore the full range of benefits available and become part of our 88+ year legacy. After all, food makes us a grocery store, but our people make us GIANT.