Manager, Digital Marketing

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Mercer Advisors

 

For nearly 40 years, Mercer Advisors has worked with families to help them amplify and simplify their financial lives. How? By integrating expertise in financial planning, investment management, tax, estate, insurance, and more, all managed by a single team. Today we proudly serve over 31,200 families in more than 90 cities across the U.S. We are an independent, national fiduciary committed to always working in our clients’ best interests.

Mercer Advisors offers a distinct work environment that we believe stands out in the financial industry. Our overall employee base and client-facing team are composed of 50% women, reflecting our commitment to diversity. We attract top talent from across the country, with no formal headquarters and flexible working arrangements, allowing us to assemble the best team possible.

Join us and be a part of a team dedicated to making a meaningful impact on the financial lives of families across the country.

Job Summary: The Manager of Digital Marketing at Mercer Advisors will be responsible for driving traffic, managing digital content, and uncovering user insights for the firm’s key acquisition website, MercerAdvisors.com.

Reporting to the Director of Product, Digital Marketing, this person must have experience with on-page, off-page and technical SEO with a proven record of driving organic traffic to websites. In addition, this person should have experience working in content management systems and creating, managing and publishing content. Finally, this person should be familiar with qualitative research methodologies with experience discovering meaningful and actionable insights from website visitors.

If you call yourself a “webmaster” among friends, are passionate about user-centric designs driven by insights and enjoy seeing webpages climb to the #1 position on SERPs, all while thriving in a fast-paced and results-driven environment then this role could be the perfect fit for you!

Essential Job Functions:

SEO

  • Build, inform and execute the team’s SEO strategy and roadmap to improve the site’s visibility and organic discoverable
  • Collaborate with content creators to develop high-quality, engaging content that meets user needs and adheres to SEO best practices. Provide keyword research support daily.
  • Inform and execute a link building strategy to acquire more high-quality back links and improve onsite crosslinking.
  • Complete and enhance on-page SEO elements including title tags, meta descriptions, H1 tags, etc.
  • Distribute reports that measure the success and impact of SEO efforts by tracking traffic and ranking lifts for key pages across the site.
  • Have knowledge of technical SEO best practices and perform the necessary tests and updates to ensure the site is healthy and performing at its best.
  • Keep abreast of latest SEO trends, algorithm updates, and best practices

Website CMS Admin

  • Manage and oversee the content and functionality of the site via our site’s CMS, WordPress.
  • Create, edit and publish content on the site daily including text, images, videos, and/or full landing experiences to ensure the content is accurate, meeting goals, relevant and optimized for search engines.
  • Maintain the integrity of the website’s health and ensure it is running smoothly, collaborating with the development team as needed.
  • Work closely and collaborate with content creators, compliance, marketers, and leadership across the firm to make sure the website is aligned with brand standards, messaging expectations, and site objectives. Make updates and optimizations as needed.

Qualitative Program Manager

  • Coordinate requests across digital and performance marketing teams and lead qualitative research sessions via the platform, UserTesting.com.
  • Manage a backlog of session requests across the team, work with leadership to prioritize, and communicate backlogs and roadmaps to stakeholders.
  • Propose research methodologies, define segments, and run tests via the platform by collaborating with the UserTesting.com team, when necessary.

Report and communicate results, share recommendations on next steps, and connect learnings when possible.

Required Knowledge, Skills and Abilities:

  • Experience: 3-5 years of experience in digital marketing, SEO, and/or website management.
  • Industry Knowledge: Familiarity with the wealth management industry, including trends, regulations, and client needs.
  • Data-Driven Decision-Making: Proficiency in analyzing website analytics and data to inform decisions.
  • User-Centric Mindset: Ability to extract and understand the needs, preference and behaviors of website visitors to inform optimizations and enhancements.
  • SEO Expertise: Proficient in the technical, analytical and creative skills needed to be successful and experience using SEO tools such as spyfu.com, ahrefs.com, Google Trends, etc.
  • Technical Acumen: Understanding of CMS stacks and technology used to build, manage and deliver content thru a CMS, including WordPress, WPEngine, web servers, plug-ins. etc.
  • Bachelor’s degree.
  • Detail-oriented, with strong organizational and project management skills.
  • Strong written and verbal communication, and interpersonal skills.
  • Capacity to manage multiple tasks and prioritize deliverables.
  • Ability to maintain a professional demeanor under all circumstances and possess executive presence with senior leaders across the organization.

Working Hours: Monday through Friday, 8:00AM – 5:00PM

Working Conditions: Remote

Benefits:

Mercer Advisors offers a competitive and robust benefit package to our employees. Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:

  • Company Paid Basic Life & AD&D Insurance
  • Company Paid Short-Term and Long-Term Disability Insurance
  • Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
  • Three medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
  • Health Savings Account (HSA) with company contributions on a per pay period basis if enrolled in either HDHP medical plan.
  • Two comprehensive Dental Plans
  • Vision Insurance Plan
  • Dependent Care Savings Account for child and dependent care.
  • 14 Company Paid Holidays with a full week off at Thanksgiving.
  • Generous paid time off program for vacation and sick days
  • Employee Assistance Plan
  • Family Medical Leave
  • Paid Parental Leave (6 weeks)
  • Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (6 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
  • Adoption Assistance Reimbursement Program
  • Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
  • 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match
  • Pet Insurance

 

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