Manager of Marketing

We are looking for a Manager of Marketing who is equal parts strategist and operator. This person will own the full marketing function (demand generation, brand, events, paid, and lifecycle) and will be comfortable getting hands-on with the tools and data that power modern B2B marketing. You will work closely with Sales, Product, and our Analytics teams to build a signal-driven marketing engine that scales with the business.

This is not a role for someone who manages agencies and writes briefs. You will be expected to architect campaigns, instrument tooling, interpret data, and produce results. If you have built a lean, high-output marketing function from the inside, this role is for you. This role reports directly to the CEO.Duties/Responsibilities:

Demand Generation & Campaign Architecture

• design and execute multi-channel demand generation programs across paid, organic, email, and social
• architect complex, multi-touch campaigns that use behavioral signals to trigger personalized outreach sequences
• own campaign performance end to end; from strategy and build to measurement and iteration

Marketing Technology & Data Signals

• own and operate Emerge’s marketing stack, including tooling like Customer.io and Apollo for outbound enrichment and lifecycle sequencing
• work directly with the data team to identify, surface, and operationalize product and behavioral signals into campaign triggers
• understand webhooks, API integrations, and event-based data flows well enough to scope requirements, collaborate with engineers, and troubleshoot pipelines without hand-holding
• understand how to leverage AI and MCP servers to automate marketing tasks
• own domain reputation and email deliverability health
• build and maintain audience segments that reflect real buyer behavior, not just static lists

Digital Marketing & Paid Media

• manage paid/non-paid programs across LinkedIn, Google, and relevant vertical channels
• oversee SEO strategy, landing page optimization, and conversion rate improvement across the funnel
• fully own and maintain the Emerge website and its sub properties
• run A/B experiments on messaging, creative, and targeting with a disciplined approach to statistical significance

Brand, Content & Social

• define and maintain Emerge’s brand voice across all channels and content types
• oversee content strategy including thought leadership, case studies, one-pagers, and blog posts

Events & Conferences

• oversee planning and execution of Emerge’s presence at freight and supply chain industry events including booth strategy, logistics, pre- and post-event outreach, and ROI measurement
• oversee planning and execution of Emerge-hosted events, webinars, and customer-facing moments
• oversee coordination of internal speakers, sponsorships, and speaking submissions

Sales & Revenue Alignment

• partner closely with Sales to ensure marketing programs generate pipeline, not just leads
• create sales enablement assets that reflect how buyers actually think about freight procurement

What We’re Looking For:

Required

• 3+ years of B2B SaaS marketing experience, with at least 1 year owning a marketing function and managing a small team of high-performing individuals
• hands-on experience with or other email platforms for building segments, triggers, and multi-step lifecycle flows
• hands-on experience with Apollo or other enrichment platforms for contact enrichment, sequencing, and outbound campaign management
• fluency using Figma for design asset creation
• extensive fluency in Webflow for website management
• technical fluency with data infrastructure concepts: you understand how webhooks work and can work with a data team to define event schemas and signal pipelines
• demonstrated ability to architect complex, multi-channel campaigns that respond dynamically to user behavior
• experience running paid media programs on LinkedIn and Google with direct ownership of budget and performance
• event and conference experience including planning, logistics, and measurable follow-through
• strong analytical instincts — you build dashboards, interpret funnel metrics, and make decisions based on data

Strongly Preferred

• experience marketing to supply chain, logistics, or procurement buyers
• familiarity with data warehousing tools such as Snowflake in the context of marketing data pipelines
• experience with ABM strategies and tooling
• background working in a lean marketing org where you were the primary executor, not just the manager