Marketing Agent

Job Category: Marketing Associate
Job Type: Full Time
Job Location: Madison - WI

Connexsphere Flow

We are seeking a dynamic and results-driven Marketing Agent to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and services, increasing brand awareness, and driving customer acquisition. This role involves a blend of creativity, data analysis, and hands-on marketing execution.

Key Responsibilities:

  • Campaign Management: Develop and execute marketing campaigns across various channels, including social media, email, digital advertising, and traditional media.
  • Market Research: Conduct market analysis to identify trends, customer preferences, and competitive landscape. Use this data to refine marketing strategies.
  • Lead Generation: Implement strategies to generate leads and grow the customer base through inbound and outbound marketing tactics.
  • Collaboration: Work closely with sales, product development, and customer service teams to ensure marketing efforts align with business objectives.
  • Event Coordination: Plan and manage company events, product launches, and other promotional activities to enhance brand visibility.
  • Budget Management: Assist in managing the marketing budget, ensuring campaigns are cost-effective and within allocated resources.

Qualifications:

  • Strong understanding of marketing principles and customer behavior.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media platforms, email marketing tools).
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and within a team.
  • Creative mindset with a problem-solving approach.