As AssetMark is hiring a Marketing Insights & Analytics Manager who is passionate about turning complex, multi‑source data into clear, actionable insights—and equally skilled at synthesizing qualitative advisor success stories into compelling narratives that drive decisions.
You will own the end‑to‑end marketing measurement framework, unify data across systems, and present crisp recommendations to senior stakeholders.
We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Concord, CA or Charlotte, NC.
Responsibilities:
Advisor Segmentation & Predictive Analytics:
- Define and operationalize customer and advisor segments using behavioral, demographic, psychographic, and lifecycle attributes to improve targeting, personalization, and journey design
- Develop, refine, and maintain lead‑scoring models (behavioral, engagement‑based, firmographic, and propensity‑to‑convert) using statistical analysis, machine learning techniques, or predictive modeling frameworks to improve conversion and prioritization
- Partner with Campaign, Sales, and Digital teams to activate segments and scoring models across CRM/automation platforms, ensuring high‑value advisors receive the right message at the right time
Quantitative Analytics & Experimentation:
- Segment audiences using behavioral, firmographic, and lifecycle signals to inform targeting, personalization, and advisor experience improvements
- Analyze multi‑channel campaign and journey performance; run A/B and multivariate tests across email, web, landing pages, and paid media to improve acquisition, engagement, and conversion
Qualitative Synthesis & Storytelling:
- Collect and synthesize advisor success stories and qualitative feedback (interviews, win/loss, focus groups) to pair with quantitative evidence—crafting clear narratives that influence go‑to‑market and content strategy
- Translate findings into insight briefs, one‑page exec summaries, and enablement materials for marketing, sales, product marketing, and service leaders
Cross‑Functional Partnership & Influence:
- Serve as the primary insights partner to Campaigns, Brand, Digital, Product Marketing, Sales, and Finance—aligning on hypotheses, success criteria, and test‑learn roadmaps
- Manage external research/analytics vendors and research panels as needed; ensure delivery quality and budget discipline
Knowledge, Skills, Abilities:
- Expertise with marketing analytics & BI (e.g., GA4/Adobe, Salesforce CRM, Marketing Cloud/Marketo, Tableau/Power BI), and strong data wrangling skills (SQL a plus)
- Proven ability to turn complex data into clear, actionable recommendations for leaders; outstanding visual storytelling and communication
- Hands‑on experience with testing & optimization (A/B, multivariate), cohort analyses, funnel, and journey analytics
- Comfortable synthesizing qualitative insights (interviews, focus groups, open‑ended survey analysis) and integrating them with quantitative results
Education & Experience:
- A bachelor’s degree in marketing, statistics, or data analytics is required
- 3-5+ years in marketing analytics, customer/consumer insights, or related roles, demonstrating advanced quantitative analysis and qualitative synthesis in a marketing context.
Compensation: The Base Salary range for this position is between $110,000-$132,000 for Concord and $90,000-$111,000 in Charlotte.