Clearwater Analytics

Will encompass all individual contributor roles in Marketing. Job architecture will be focused on level of independence, level of direction required, amount of management required, level of initiative taking, and complexity of initiatives led/supported – all of which cut across all IC roles in Marketing.

Responsibilities:

• Run the campaigns program to meet the specific regional goals and market opportunity
• Liaise with local sales, product and external experts to execute marketing priorities and programs
• Shape local campaign themes, programs, compelling regional messages, assets and call-to-action, working with colleagues from US Marketing teams, Sales, other department and external experts.
• Execute an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, social media, SEO SEM to deliver the regional campaign goals
• Track results, manage the lead qualification and handover process to Inside Sales
• Influence deals currently in the pipeline through ongoing marketing activity
• Accelerate pipeline velocity to speed deal closure
• Deliver reports and dashboard using Marketo and Salesforce. Ensure timely and accurate reports
• Monitor the quality and completeness of customer data held in Clearwater Analytics databases. Work to improve local data quality
  
  

Desired Skills and Experience:

• Bachelor’s degree in Marketing, Business or Communications required.
• 3+ years track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement)
• Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital, social media, SEO SEM etc
• Hands-on experience and proficiency with marketing automation platforms (Marketo, or the like), and CRM systems is required. SFDC is a plus.