Marketing Automation Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Portland - OR

Portland Trail Blazers

As our Marketing Automation Specialist , you will be responsible for executing email and lead generation campaigns across the Portland Trail Blazers and Rose Quarter brands. Reporting to the Demand Generation Manager, you will manage the technical and logistical setup of campaigns in Marketo and other platforms, ensure accurate segmentation and list hygiene, and support cross-functional teams with automation best practices.

Our ideal candidate is a solutions-driven , detail-oriented marketing professional who thrives in a collaborative environment. We’re looking for someone with a strong understanding of marketing automation tools, like Marketo , to build, launch and refine campaigns that drive engagement and results. If you’re adaptable, organized and comfortable balancing multiple projects and timelines, we want to hear from you! Apply by August 3, 2025.

DAY-TO-DAY:

  • Execute email campaigns and automations using Marketo and other marketing tools.
  • Support with building, testing, and scheduling campaigns across Trail Blazers Inc., Rip City Management, and other departments.
  • Collaborate with the Demand Generation Manager to refine testing strategies and campaign optimizations.
  • Troubleshoot campaign issues , ensure email deliverability , and maintain platform and regulatory compliance.
  • Support with building nurture programs and customer journey automations.
  • Maintain clear documentation and reporting to support scalable campaign processes.
  • Partner with BI and CRM teams to align campaign targeting with key data inputs.
  • Support personalization, A/B testing, and dynamic content initiatives.
  • Contribute to a diverse and inclusive team environment through collaboration and communication
  • Occasionally expected to have fluctuations within their normal work schedules to meet business needs

WE’D LIKE TO HEAR FROM YOU IF YOU:

  • Have strong attention to detail and the ability to balance multiple projects with overlapping timelines
  • Understand of email deliverability best practices (SPF, DKIM, DMARC ) and compliance regulations
  • Have demonstrated e xperience with marketing automation platforms – Marketo preferred (other platforms such as Keap, HubSpot, Pardot, Eloqua, ActiveCampaign , etc. also welcome )
  • Are skilled with data management and segmentation
  • Possess a growth mindset and adapt to new tools and technology
  • Have an a nalytical approach to designing and refining processes
  • Can pivot quickly and troubleshoot issues as they arise
  • Communicate and co llaborate effectively with diverse teams and departments

WE’D BE THRILLED IF YOU ALSO HAVE:

  • Proficiency in HTML/CSS for email formatting and troubleshooting
  • Proficiency with SQL to extract, filter and segment large datasets
  • Proficiency in Excel for reporting and analysis
  • Marketo Certified Professional or Marketo Certified Expert certification

Offers of employment are conditional upon the successful results of an individual background check. We consider qualified applicants with criminal histories and review results on an individual basis.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

PERKS:

We invest in our employees inside and outside of work. Our benefits package for full-time teammates includes:

  • Target Salary : $70,000.00 annually
  • Competitive Healthcare Coverage
  • Retirement Plan
  • Paid Maternal & Parental Leave
  • Flexible Time Off (3 weeks + 11 holidays)
  • Wellness Perks
  • Tuition Reimbursement
  • Free Parking + Discounted Mass Transit Passes
  • Discounted & Complimentary Tickets
  • Ongoing Learning & Development
  • Daily Free Lunch
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