Marketing Campaign Specialist

Job Type: Full Time
Job Location: US - Remote

Aldrich

Join Aldrich, a leading accounting firm, as a Marketing Campaign Specialist and become an integral part of our marketing team! You’ll lead campaigns across channels like email, website, social media, and digital advertising. Your expertise in data analysis and SEO will drive successful campaigns that engage audiences and generate leads. Your keen attention to detail ensures the effectiveness of marketing materials and assets, while your creativity enhances the content you produce. Work closely with the Marketing Manager to analyze data, optimize campaigns, and execute strategies. If you’re proactive, organized, and passionate about marketing, we invite you to join our team at Aldrich and make a difference in the lives of our clients!

At Aldrich, we serve clients as part of a team, each representing a unique area of expertise. They have a strong desire to learn and build new skills. If you want to work with people who care about their co-workers, strive to achieve a work-life balance within the rigors of our seasonal business cycle, and understand the importance of giving back to the community, we want to meet you.

This position can be located in Portland, OR and/or work remotely in the following states: AZ, CA, ID, OR, TX, UT, CO, WI, and WA.

Why Aldrich

Aldrich is a growth-minded West Coast regional professional services firm with an innovative and entrepreneurial spirit. We are a values driven firm committed to accountability, agility, collaboration, and respect.


Aldrich’s leadership philosophy encompasses the firm’s clearly defined mission, vision, and values. We exist to improve the lives of our people, our clients, and our communities.

Honoring why we exist and our people as our number one priority, Aldrich is committed to providing opportunities to develop the whole person and ensure employees can bring their authentic selves to our shared mission. Aldrich supports individuals’ pursuit of wild success in life and work, and their ability to impact their colleagues, clients, and communities. Aldrich is an equal opportunity employer.

Join our team where we prioritize people and forge trusted relationships built on empathy and respect. We relentlessly pursue excellence and continuously improve. We guide clients through life’s milestones for the best outcomes. Committed to doing what’s right, we deliver high-quality advice with integrity and accountability. We serve our communities, strengthening them to support our clients and employees. If you share these values, we want you on our team!

Check out more about Aldrich at aldrichadvisors.com.

Requirements

You’ll Get a Chance To

  • Collaborate with the Marketing Manager to execute marketing campaigns across various channels, including email, website, social media, events, and digital advertising.
  • Create and manage mailing lists, and design, test, and send marketing emails following industry best practices, including A/B testing and template creation.
  • Analyze campaign performance data, using data-driven insights to optimize campaigns and improve assets, while tracking and reporting campaign spending and maintaining dashboards.
  • Support ongoing content optimization through implementing SEO best practices, including keyword research and website optimization, as well as developing marketing materials for webinars and events.
  • Manage overall project management for marketing activities and programs, including coordinating with third-party vendors and freelance contractors when necessary.
  • Monitor market trends and competitor activities, providing strategic recommendations, and assisting in updating the company website and managing the marketing content library.
  • Translate complex business needs into effective content marketing strategies, providing ongoing insights and optimization, and advocating for concepts across multiple audiences.
  • Demonstrate respect, integrity, and trustworthiness, aligning with organizational values while maintaining confidentiality. Approach others in a tactful manner, react well under pressure, and adapt to changes in the work environment.

What You Bring To The Team

  • Bachelor’s degree in marketing, advertising, journalism, public relations, or an associate degree (A.A.) with 3+ years of content and digital marketing experience.
  • Handles challenging interactions with tact and respect; responds promptly to customer and vendor needs while maintaining confidentiality; remains composed under pressure.
  • Adapts to changes in the work environment; continuously seeks ways to improve processes and promote quality, demonstrating accuracy and thoroughness in tasks.
  • Strong attention to detail and copyediting skills.
  • Proactive, organized, and an exceptional project manager.
  • Excellent verbal and written communication skills with a strong design sense.
  • Proficient in digital marketing tools such as GA4, WordPress, Semrush, and email marketing platforms (ActiveCampaign or HubSpot experience is a plus).
  • Proficient in MS Office and creative tools (Canva, Adobe Suite).

How We’ll Reward You

At Aldrich, we know a great client experience starts with an exceptional employee experience. Aldrich offers a comprehensive benefits package that includes:

  • Health Insurance Benefits: medical, dental, vision, life, and disability insurance as well as health savings, flexible spending, and dependent care
  • Retirement Savings: 401(k) plan with 1.5% match and 5% discretionary profit sharing
  • Time Off: 4 weeks of vacation and sick leave in the form of a Paid Time-Off bank, 10 Paid Holidays including two floating holidays, 16 Hours of Volunteer Time, Paid Sabbaticals, and Paid Parental Leave

This information is provided in compliance with applicable state equal pay and pay equity legislation. It is in the company’s good faith and reasonable estimate of the compensation range and benefits offered for this position. At Aldrich, it is not typical for an individual to be hired at or near the top of the range for their role and compensations decisions are dependent on facts and circumstances of each candidate. The compensation offered may vary based on factors including experience, skills, education, location, and other job-related reasons. Aldrich makes internal equity a consideration in all pay decisions. A reasonable estimate of the current range for the full time position is $60,000-80,000.