M13

Robyn AI is on a mission to build a more emotionally connected world. Founded by a Harvard physician, Robyn leverages the power of AI and a deep understanding of what makes us human to create an ecosystem that empowers members to discover themselves and each other, powered by emotionally and ethically intelligent AI. We believe in a future where AI amplifies–not replaces–human connection. Our ability to connect with ourselves and the people around us has always been what made us distinctly human. Modern life has eroded that fundamental need. We’re bringing it back at Robyn – boldly and at scale.

Objectives of this Role

As the Marketing & Community Lead, you will work closely with the CEO and team to craft and amplify Robyn’s story. You’ll be responsible for owning our social media presence, engaging with and growing our community, and driving both user acquisition and brand growth. With a focus on bringing Robyn to millions (and eventually billions) of people worldwide, you’ll play a pivotal role in scaling our reach and impact.

Responsibilities for this role include:

• Brand Building: Develop and execute strategies to elevate Robyn’s brand, creating a compelling narrative that resonates with Gen Z and Millennials.
• Social Media Ownership: Manage Robyn’s presence across platforms, with a focus on TikTok, Instagram, Twitter, and others where our target audience thrives.
• Community Engagement: Build and nurture a vibrant, engaged community around Robyn, fostering loyalty and advocacy.
• Growth Campaigns: Design and execute viral campaigns that drive user acquisition and brand awareness.
• Collaboration: Partner with the CEO and team to align marketing strategies with broader company goals.
• Scrappy Execution: Operate with a bias toward action, demonstrating resourcefulness and independence in driving results.

Experience & Qualifications

• Marketing Leadership: Proven track record in a senior marketing role, ideally in a fast-growing startup or consumer brand.
• Cultural Insight: Deep understanding of Gen Z and Millennial culture, with the ability to create content and campaigns that resonate authentically.
• Social Media Expertise: Proficient in leveraging platforms like TikTok, Instagram, and Twitter to drive engagement and growth.
• Community Building: Experience in growing and engaging an online community around a consumer product or brand.
• Growth Marketing: Demonstrated success in building viral campaigns and scaling user acquisition.
• Entrepreneurial Spirit: Comfortable operating in a fast-paced, startup environment with a strong bias toward execution and results.
• 0→1 Experience: A track record of building and executing marketing strategies from scratch in an early-stage setting.

Compensation & Benefits

• $100K – $120K annual salary depending on experience
• Competitive equity package
• Health and dental insurance

YOU SHOULD APPLY IF…

• You want to take a leading role in building a massive force for good that is going to be the reason people live better, more connected lives.
• You want to work with a world class team to bring our ambitious vision of a more emotionally connected world to life.
• You’re ready to have the ride of a lifetime as we bring a vision with global impact to life, and in the process, a massively valuable company.

One thing I can promise you – it will be an intensely fun ride.

Compensation Range: $100K – $120K