GP Strategies Corporation

The Marketing and Communications Manager plays a critical role in ensuring effective communication and successful launch of learning programs and some internal initiatives. This individual combines marketing expertise with an understanding of training initiatives to create compelling communications that engage learners and drive program adoption. The individual will help support the team when internal communications are needed.

Responsibilities

Launch Strategy:

• Create comprehensive communication plans for learning initiatives.
• Define target audiences and tailor messaging accordingly.
• Coordinate launch timelines and ensure timely delivery of communications.
• Partner with project managers and creative/editorial team to bring communications to life
  
  

Content Creation

• Develop clear, concise, and engaging communications to promote learning deliverables (e.g., training courses, workshops, e-learning modules).
• Craft compelling narratives that highlight the value and impact of training programs.
• Collaborate with project teams and subject matter experts to gather relevant content and insights.
• Where appropriate, create content that highlights a new feature or change to a system or process that supports learning.
• Support scripting/speaking points, where appropriate, to accompany message
  
  

Multichannel Communication

• Utilize various channels to reach learners.
• Leverage internal platforms to maximize visibility.
  
  

Stakeholder Engagement

• Work closely with project teams, instructional designers, and content developers.
• Foster strong relationships with key stakeholders.
  
  

Measurement And Feedback

• Monitor communication effectiveness through metrics (open rates, engagement).
• Collect feedback from learners and adjust communication strategies as needed.
• Continuously improve processes based on insights.
  
  

Change Management

• Support change management efforts related to learning initiatives.
• Address potential resistance by communicating benefits and addressing concerns.
  
  

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum of 2-3 years in marketing or communications roles, preferably with exposure to training and development.
  
  

Skills

• Excellent written and verbal communication skills.
• Proficiency in creating engaging content.
• Familiarity with learning management systems (LMS) and training platforms is a plus.
• Project management abilities.
• Adaptability and creativity.
• Proficient in PowerPoint.
• Understanding of adult learning principles is a plus.
  
  

Attributes

• Collaborative: Ability to work effectively with cross-functional teams.
• Detail-Oriented: Strong attention to detail in communication planning and execution.
• Results-Driven: Committed to achieving program goals through effective communication.