Marketing Communications Specialist

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Charlotte - NC

Alexander Youth Network

Alexander Youth Network is passionate about helping children overcome their mental health and behavioral challenges. Our agency has several locations throughout North Carolina and we believe that an integrated approach to mental health that provides services from most intensive to least intensive is one of the best ways to address children’s mental health needs and meet them where they are. We collaborate with our children’s families – biological, extended, or relational, to help children heal.

The Marketing Communications Specialist (Social Media & Content Specialist) is keenly responsible for communicating the organization’s mission, services, expertise in children’s mental health through our social channels including: Facebook, LinkedIn, and Instagram, and helping to disseminate key information to our employees using our internal channels.

Responsibilities

  • Assists with the development and execution of a comprehensive social media and internal communications strategy.
  • Writes, edits, and produces content (blogs, testimonials, FAQ’s, resources, and more) for the agency’s website, social media channels, and internal communications channels.
  • Assist the CMO in creating content for the weekly staff newsletter. Develops fresh, new, and engaging content for staff.
  • Keeps abreast of trends and legislation in mental health, and shares with our internal and external audiences. Determines how to effectively leverage content to our audiences.
  • Creates social media content and keeps a social media calendar to maintain the agency’s presence across Facebook and LinkedIn. Content calendar (social media and internal) should feature positive news, highlight our programs, trends in children’s behavioral health, outcomes, volunteer stories, employee engagement, and communications for internal and external channels.
  • Shares information to our internal channels to engage our employees. Ensures that information is formatted for each specific medium.
  • Interacts with customers and other stakeholders via the company’s social media accounts
  • Analyzes the agency’s social media and identifies strategic weaknesses and opportunities for improvements
  • Use social media marketing tools such as Buffer and Hootsuite.
  • Creates social media graphics (Canva) using strong design skills and brand familiarity.
  • Works alongside the Digital Marketing Specialist to develop and track social media marketing campaigns.
  • Supports communication for Employee Engagement and HR functions.
  • Supports external events and coordinates vendors, deliveries, set up, and décor.
  • Supports the Referral Development Director, Digital Marketing Specialist, Executive Directors, and Program Managers by creating and managing marketing materials for their service line/program/location and provides expertise on copy and content best practices.
  • Helps serve as a brand gatekeeper for the organization and creates brand-aligned marketing materials.

Qualifications

Bachelor’s degree in internet marketing, journalism, communications, or a related field or learned experience and no formal degree. Work experience of one or two years in sales, advertising, communications, social media, customer service or public relations. Must demonstrate practical training and strategic thinking needed to meet the challenges of this position and the marketing industry.

COMPETENCIES

  • Ability to tailor communication to a variety of audiences;
  • Ability to convey complex ideas through communication; copywriting skills a plus;
  • Professional experience with social media management;
  • Proficiency in Canva or similar graphic design software;
  • Excellent computer skills, along with the ability to adapt to changing technologies;
  • Superior organizational skills, including managing multiple tasks effectively with strict attention to detail;
  • Professional presentation and ability to work in a collaborative, team-oriented environment;
  • Problem-solver who takes initiative has a “can-do” attitude;
  • Ability to think creatively outside the box
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

Other

Social media: The ability to use social media to maintain or build a brand is necessary. The Social Media & Content Specialist is expected to consistently post text, video, and images that engage the company’s target market, follow online conversations, and solve customer concerns using social media platforms.

  • Communication: Great verbal and written communication skills are essential. Must be able to identify social media events such as an interesting hashtag or a sensitive topic and appropriately report or address concerns.
  • Creativity: Must be able to understand basic design principles and create eye-catching, branded designs within Canva. Additionally, this creativity should spill over into developing thoughtful and engaging content that our target audiences would find helpful.
  • Technology: Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position. Must use digital technologies to meet the goals of social media campaigns.
  • Research: Skills in learning social media trends and understanding the trends and techniques of social media.
  • Time management: The skill of organizing tasks to meet deadlines is essential.
 
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