Waterworks

When you see the world’s most inspiring homes and hotels, you invariably find Waterworks in the mix. For over 40 years, our designs have elevated the bath and kitchen experience, with exquisite fittings, fixtures, hardware and more. We strive to be participants in exceptional design moments not just through our products, but through how our company name shows up in the world at large.

What We Provide

What gives us an edge over our competitors is our people. We work in a highly collaborative, creative environment that values each team member’s contributions to our mission. We empower our associates with extensive training, career growth opportunities, competitive salaries, bonus potential and a comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan. We offer a generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day. The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.

The Role

The Marketing Coordinator job offers a great opportunity to gain experiences across multiple marketing disciplines, while working in an actively expanding global company and a leader in the luxury home industry.

This position reports directly into the Digital Marketing Manager and will support multiple initiatives across the department, with a primary focus on email, website updates and supporting SEO efforts. In this role, you will be responsible for developing and influencing our strategies and tactics to ensure continued growth, as well as support various other disciplines across the Digital Marketing Team.

This role works in close partnership with Development, Creative, and Product teams as well with our external agency partner, to plan and execute effective and results driven programs. To be successful, you must have a minimum of two years of relevant digital marketing experience and be resourceful, highly motivated, and possess exceptional analytical and organizational skills that operate effectively in a deadline-driven environment.

Job Location

This is a hybrid role that requires 2 days onsite (Tuesday and Thursdays) presence based on business need.

Danbury, Connecticut, United States

Primary Responsibilities

• Work cross-functionally to concept and build engaging emails in Mailchimp that drive traffic and engagement.
• Review and analyze email results on a monthly basis using data from Mailchimp and Google Analytics
• Report on overall performance vs. key KPI’s to ensure we are tracking to plan and identifying potential opportunities
• Assisting with updates to email templates and monitoring activity and usage
• Manage email user database, this includes client segmentation, double opt-in requirements and overall cleansing and up-keep of data
• Manage the email content calendar; create and monitor UTM tracking codes; and assist with proofreading content and testing emails prior to launch

Website & SEO

Work with Web & Email Manager to support Marketing’s overall website requirements. This can include:

• Web content updates (homepage, landing pages, marketing placements, digital catalog’s, etc.)
• QC website for accuracy and effectiveness, report bugs/issues on the website via Jira ticket system
• Input and traffic web marketing requests/tickets
• Prepare quarterly reports on website metrics utilizing Google Analytics.
• Work closely with our external agency and management to develop key SEO strategies and execute tasks based on identified goals
• Creating new content, ensuring title tags, meta descriptions, etc. are following best practices and analyzing results.

Additional Responsibilities

• Monitor and address Marketing related IT ticket submissions.
• Allocation of images to the Waterworks website.
• Other duties & responsibilities may be assigned to support the marketing team.

Required Skills & Experience

• Degree in Marketing, Communications or Related Field
• Minimum 1-2 years relevant digital marketing experience
• Experience using data and analytics tools to understand traffic patterns and user behaviors (Google Analytics) preferred.
• Experience with an email service provider preferred (Mailchimp experience is a plus).
• Strong analytical skills with excellent attention to detail.
• Proficient in Microsoft Office
• Proven problem-solver.
• Highly organized and ability to juggle multiple projects yet pay attention to details.
• Strong written and verbal communication skills.
• Enthusiasm & passion to learn and grow within the position.
• Ability to travel up to 10% of the time (local / showroom locations)