Marketing Coordinator

Job Category: Marketing Coordinator
Job Type: Full Time
Job Location: Washington - DC

mci-group

We are a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.

Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live & virtual events, Strategic & digital communications and Consulting & community solutions.

We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

We are looking for a Marketing Coordinator to join our team and deliver a positive, supportive impact for MCI USA’s clients. The Marketing Coordinator reports to the Director of Marketing and works collaboratively with the full marketing team and with assigned clients. The Marketing Coordinator engages in various aspects of marketing, including project management, campaign strategy, website management, content creation, social media, public relations, email marketing, and marketing performance analysis.

Main Responsibilities

  • Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, or content marketing.
  • A strong background in and knowledge of Content Management Systems (CMS) such as WordPress, Wix, etc. and limited HTML coding is preferred.
  • Coordinate email marketing campaigns, including copy writing, building, testing, and database management.
  • Create, proofread, and edit copy for various marketing channels.
  • Act as the key liaison with other internal departments such as sales, creative, and quality assurance.
  • Maintain awareness of industry trends and bring those ideas to regular marketing meetings for implementation.
  • Understand the dynamics of our client organizations and clearly communicate their needs and goals to the membership, news agencies, and general public.
  • Manage client social media pages (create graphics, establish, and maintain calendars, posting content, moderating discussions, etc.)
  • Participate in client meetings and prepare presentations.
  • Update job knowledge by participating in educational opportunities; reading trade publications.
  • All other duties as assigned

RELATIONSHIPS

The Marketing Coordinator will be a part of the Creative Services team where they will work with Marketing Directors and Marketing Managers on the team to serve clients across the Association space. They will frequently work with the client’s team, including the Executive Director, membership staff, financial staff, and event staff, to manage the marketing needs of the client, always striving to meet strategic goals and metrics.

Job Requirements

  • You are detail-oriented with a data-driven marketing mindset.
  • You have a strong background in Content Management Systems
  • You have a good eye for design and user experience.
  • You are constantly searching for new and better ways to deliver marketing results.
  • Excellent verbal and written communication skills
  • Extensive knowledge of Web and social media
  • Experience in email marketing, digital content creation, and graphic design are a plus.
  • A degree in Marketing, Communications, Public Relations, Creative Writing, or Business Communications is preferred.
  • 1-3 years relevant marketing experience
  • A positive attitude, willingness to learn, and a passion for success.
  • Familiarity with marketing automation (Pardot, Hubspot, Sprout Social), Google Analytics, Salesforce.com is a plus!

PROFESSIONAL AND LEADERSHIP COMPETENCIES

  • Strategic Thinking: Ability to develop and implement long-term marketing strategies aligned with the association’s objectives and member needs.
  • Digital Marketing Expertise: Proficiency in various digital marketing channels, including website platforms, social media, email marketing, and content marketing.
  • Content Creation and Management: Capable of creating engaging content across multiple formats (blogs, videos, infographics) and managing content calendars for consistency.
  • Brand Management: Knowledgeable in maintaining brand consistency across all marketing channels and campaigns.
  • Stakeholder Engagement: Ability to collaborate effectively with diverse stakeholders, including association members, board members, clients, and internal teams.
  • Project Management: Competency in managing multiple projects simultaneously, setting deadlines, and ensuring timely delivery.
  • Event Marketing: Experience in planning and executing marketing strategies for events, conferences, and member engagements.
  • Adaptability and Continuous Learning: Willingness to adapt to new marketing trends, technologies, and strategies, along with a commitment to continuous learning and skill enhancement.

Technical Skills

  • Content Management Systems (CMS): Knowledge of CMS platforms like WordPress, Drupal, or Joomla for website management, content publishing, and SEO optimization.
  • Social Media Management Tools: Knowledge of tools like Hootsuite, Buffer, or Sprout Social for scheduling posts, analyzing engagement metrics, and managing multiple social media accounts.
  • Analytics and Data Tools: Familiarity with tools such as Google Analytics, Adobe Analytics, or other analytics software to track and analyze website traffic, user behavior, and campaign performance.
  • Graphic Design Tools: Basic understanding or proficiency in graphic design software like Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating marketing collateral and visuals.
  • Project Management Software: Capability in using project management tools such as Asana, Trello, or Basecamp for managing tasks, timelines, and team collaboration

 

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