Kenco Group

The Marketing Coordinator is primarily responsible for developing and implementing marketing campaigns across multiple platforms and formats to drive sales, engagement, retention, and leads. This professional will play a key role in company events, inside sales and support various marketing initiatives.

They will have opportunities to touch many aspects of marketing – events, inside sales, lead generation, content, and more. They may influence or manage external resources such as agencies and freelancers, requiring an understanding of delegation and relationship management.

Functions

• Facilitate and work with cross-functional and cross-department groups to develop and optimize campaigns to meet scope, deadline, and budget
• Understand our brand, products, and customers to ensure alignment with marketing strategy and business needs
• Plan, develop and execute campaign calendar, including but not limited to events, content, lead generation, and inside sales
• Work alongside agencies and freelancers to support efforts
• Provide metrics and ROI for campaign activities
• Optimize content and completed projects based on performance metrics
• Research best practices and test implementations
• Coordinate events including meetings, speaking engagements, seminars, trade shows, and exhibits
• Work within marketing platforms to facilitate inside sales communication, lead generation, and nurturing

Qualifications

• B.S. /B.A. in marketing, mass communications, journalism, business, or in related discipline or equivalent experience required.
• 1-5 years of experience in Marketing is required.
• Logistics experience is preferred.

Competencies

• Business Acumen – Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization.
• Communicate for Impact – Proactively communicate with all stakeholders throughout the life cycle of programs and projects.
• Influencing Others – Can quickly find common ground and solve problems for the organization’s good with a minimal amount of noise. Authentically gains the trust and support of peers.
• Managing Transitions/ Change Management – Effectively manages plans and communicates changes in processes with appropriate stakeholders.
• Strategic Agility – Enable Kenco to remain competitive by adjusting and adapting to innovative ideas necessary to support Kenco’s long-term organizational strategy.

Travel Requirements

• This position is expected to travel approximately 25% or less
• A passport is not required but is recommended.