Marketing Coordinator

Job Category: Marketing Coordinator
Job Type: Full Time
Job Location: Pewaukee - WI

The Boelter Companies

We are seeking a highly motivated and detail-oriented Marketing Coordinator to support our marketing team in developing and executing successful foodservice marketing campaigns. The ideal candidate should be a creative thinker with strong organizational skills and have a passion for marketing. He/she will thrive in a fast-paced, exciting environment and enjoy working as part of a team.

 

The associate will embody and execute our company core values within all day to day duties and responsibilities:

 

We work as a team, leveraging our collective strengths

We are passionate, bringing resiliency, creativity and grit

We do what’s right with honesty, respect and accountability

We are reliable, through innovative and streamlined processes

We have fun, celebrating successes and learning from failures

We build relationships, helping our colleagues and customers thrive

 

ESSENTIAL DUTIES AND RESPONSIBILITES

  • Assist in the planning, content development, execution, and measurement of marketing campaigns across various channels including email, social media, digital advertising, and events.
  • Create and manage project timelines and ensure all deliverables are completed on time and within budget.
  • Assist in development of marketing materials such as sales collateral, emails, blogs, webinars, presentations, videos, etc.
  • Create and send emails using Hubspot; manage contact records and lists
  • Assist with creating engaging written and visual content that aligns with the brand voice and messaging and resonates with key market segments.
  • Assist sales team with development of customer presentations and RFP (requests for proposals), and launching targeted sales initiatives
  • Own boelter.com foodservice content, ensuring content is current.
  • Conduct market research and competitive analysis to identify foodservice trends, technology and innovations, and opportunities for growth.
  • Coordinate and execute events and tradeshows, including pre-event planning, logistics, and post-event follow-up.
  • Work closely with cross-functional teams including sales, product, ecommerce, digital and creative to ensure alignment on messaging and brand consistency.
  • Manage customer satisfaction survey process and report on survey results to key stakeholders.
  • Monitor and analyze marketing performance metrics and report on campaign effectiveness using Google Analytics, Hubspot and PowerBI.
  • Other marketing and sales projects as assigned.

EDUCATION AND/OR EXPERIENCE

  • Bachelor’s degree in marketing or advertising
  • 2+ years of experience in marketing or advertising
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • Excellent written and verbal communication skills.
  • Creative and resourceful thinker with the ability to bring new ideas and solutions.
  • A fast learner; highly curious and inquisitive. Asks questions, researches, talks to a variety of people, and gets feedback to understand.
  • Strong analytical skills with the ability to interpret data and identify trends.
  • Ability to work independently as well as in a team environment.
  • High attention to detail and strong organizational skills.
  • Must be digitally savvy, resourceful, and a quick learner.
  • Strong Microsoft Excel skills.
  • Foodservice experience not required but preferred.
  • Experience using a website CMS (Magento), Adobe Creative Suite, HubSpot and Canva highly preferred.

 

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