DecoArt

The Marketing Program Coordinator position will play a crucial role in developing, implementing, and managing external marketing programs and events. The Marketing Program Coordinator will be responsible for increasing brand awareness, driving engagement, and fostering a community of external makers and artists.

Do you have what it takes?

We pride ourselves in being flexible, but there are some things we feel very strongly about. We are careful to select people for our team that have demonstrated excellence through their skills, character, and background. It takes talent and drive to meet the challenges of our rapidly evolving environment – and that’s all the fun! Are you looking for new ways to raise the bar and don’t blink at challenges? Do you want a fulfilling career that takes advantage of your talents? If so, then it’s time to join DecoArt. Now is the time to be a part of something big!

What you will be doing:

• Program Development: Develop, implement, and lead a comprehensive Brand Ambassador Program to increase brand awareness, drive engagement, and foster brand loyalty.
• Relationship Management: Build and maintain strong relationships with outside artists, brand ambassadors, and influencers serving as the main point of contact for communication, feedback, and collaboration. Foster a sense of community and belonging among ambassadors to encourage engagement and advocacy.
• Campaign Activation: Collaborate with brand ambassadors to create and execute multi-channel (email, social media, etc.) marketing campaigns and events that align with brand objectives and resonate with target audiences.
• Contest Coordination: Plan, execute, and manage contests and giveaways as part of the Brand Ambassador Program to engage audiences, drive participation, and increase brand visibility.
• Performance Measurement: Track, analyze, and report on the performance of the Brand Ambassador Program and event activations, including key metrics such as attendance, engagement, lead generation, and sentiment analysis. Use data insights to optimize program strategies, identify areas for improvement, and demonstrate ROI to stakeholders.

What you need: 

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of experience in influencer marketing, brand ambassador coordination, or similar role
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Organizational skills and attention to detail to manage multiple contests and giveaways simultaneously, including coordinating timelines, logistics, and promotional activities
• Creative thinking and problem-solving skills to develop innovative contest ideas and promotional strategies that capture audience interest and drive participation
• Proficiency in social media platforms and influencer marketing tools, with a deep understanding of social media trends and analytics
• Creative thinker with a keen eye for detail and a passion for crafting and DIY culture or experience in the art, craft, or DIY industry (preferred)

What we offer:

• Competitive base salary
• Comprehensive benefit package including quality health insurance, vision, dental, disability and life insurance
• Traditional 401k plan and company match
• Paid time off including paid holidays
• A chance to learn with and from interesting and enthusiastic colleagues
• Collaborative workplace, which will challenge you and celebrate your work