Rocky Vista University

As the Marketing Coordinator at Rocky Vista University, you will play a critical role in driving the institution’s marketing efforts. You will be responsible for executing marketing tactics, overseen by the Director of Marketing, for campus programs and providing ideas for annual strategy planning for the campus. The Marketing Coordinator will be responsible for daily marketing initiatives that enhance the university’s brand, engage prospective students, connect with community events, and support programs on the campus.

Essential Job Functions

• Annual Strategy Execution: Understand the developed yearly marketing plans for existing programs, aligning with the university program leaders and students to execute.
• Market Insights: Keep up to date on emerging trends, opportunities, and challenges, to understand best tactics to execute.
• Digital Marketing: Implement digital marketing campaigns, leveraging various channels such as display advertising, social media (paid and organic), email marketing, and search engine optimization (SEO).
• Traditional Marketing: Coordinate traditional marketing efforts, including print advertising, direct mail, and promotional events.
• Performance Analysis: Understand marketing metrics and key performance indicators (KPIs), using data-driven insights to refine strategies and improve outcomes.
• Strategic Planning: Develop and implement comprehensive marketing strategies to promote RVU’s programs, events, and overall brand.
• Brand Management: Ensure consistent and effective representation of the university’s brand across all marketing channels.
• Content Creation: Collaborate with internal teams to create compelling and relevant content for various marketing channels, including website, brochures, and presentations.
• Event Coordination: Plan and execute marketing events, including open houses, webinars, and outreach programs to connect with prospective students.

Required Knowledge, Skills, And Abilities

• Proven experience in marketing roles.
• Strong understanding of digital marketing trends and tools.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Results-driven with a focus on achieving engagement targets. Ability to work independently and in a team, with a proactive and adaptable attitude.
• Ability to represent the university professionally.
• Travel within the designated campus area and national conferences.
• Proven experience in higher education or healthcare.
• Strong interpersonal and communication skills.
• Detail-oriented with excellent organizational abilities.
• Flexibility to adapt to a dynamic and fast-paced environment.
• Demonstrated commitment to valuing Inclusive Excellence and contributing to an inclusive working and learning environment.

Minimum Qualifications

• Bachelor’s Degree or higher from an accredited institution in any field or relevant experience in lieu of education requirement which would be four (4) or more years.
• Two (2)+ years of previous marketing experience.

Preferred Qualifications

• Master’s Degree or higher from an accredited institution in any field.
• A degree in Marketing, Communications, Business Administration, or a related field.