Rocky Vista University

SALARY:

$23.25 – $27.50+ per hour, the posted salary range represents the minimum to the midpoint within RVU’s compensation plan. RVU’s full compensation structure provides a minimum to a maximum range. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to skill, knowledge, experience, education, and credentials.

BENEFITS:

RVU offers a full benefits package that includes Health, Dental and Vision insurance, along with 2 weeks (minimum) accrued paid vacation days per year, 12 accrued sick days per year, personal days, 13 ½ paid holidays and 401(K) match up to 7% based on employee’s contribution. Join us in an environment where in-office work is the primary focus, complemented by hybrid work flexibility for eligible positions.

Commitment to Inclusive Excellence: We are Rocky Vista University (RVU), a diverse, equitable, and inclusive healthcare education university that recognizes, values, and respects the commonalities and differences reflected in our students, staff, faculty, and alumni. We strive to be compassionate healthcare educators and practitioners who embrace and champion diversity, equity, and inclusion.

Primary Purpose

As the Marketing Coordinator at Rocky Vista University, you will play a critical role in driving the institution’s marketing efforts. You will be responsible for executing marketing tactics, overseen by the Director of Marketing, for campus programs and providing ideas for annual strategy planning for the campus. The Marketing Coordinator will be responsible for daily marketing initiatives that enhance the university’s brand, engage prospective students, connect with community events, and support programs on the campus. This role requires experience or willingness to learn videography and video editing.

Essential Job Functions

Annual Strategy Execution: Understand the developed yearly marketing plans for existing programs, aligning with the university program leaders and students to execute.
Market Insights: Keep up to date on emerging trends, opportunities, and challenges, to understand best tactics to execute.
Digital Marketing: Implement digital marketing campaigns, leveraging various channels such as display advertising, social media (paid and organic), email marketing, and search engine optimization (SEO).
Traditional Marketing: Coordinate traditional marketing efforts, including print advertising, direct mail, and promotional events.
Performance Analysis: Understand marketing metrics and key performance indicators (KPIs), using data-driven insights to refine strategies and improve outcomes.
Video Production: This role will write scripts, film and edit educational materials such as lectures as well as content for social media.
Brand Management: Ensure consistent and effective representation of the university’s brand across all marketing channels.
Content Creation: Collaborate with internal teams to create compelling and relevant content for various marketing channels, including website, brochures, and presentations.
Event Coordination: Plan and execute marketing events, including open houses, webinars, and outreach programs to connect with prospective students.
Help build a culture that respects, values, and promotes diversity, equity, and inclusion.

Required Knowledge, Skills, And Abilities

Proven experience in marketing roles.
Strong understanding of digital marketing trends and tools.
Excellent written and verbal communication skills.
Strong aptitude for video production.
Ability to collaborate effectively with cross-functional teams.
Results-driven with a focus on achieving engagement targets. Ability to work independently and in a team, with a proactive and adaptable attitude.
Ability to represent the university professionally.
Travel within the designated campus area and national conferences.
Proven experience in higher education or healthcare.
Strong interpersonal and communication skills.
Detail-oriented with excellent organizational abilities.
Flexibility to adapt to a dynamic and fast-paced environment.
Demonstrated commitment to valuing Inclusive Excellence and contributing to an inclusive working and learning environment.

Minimum Qualifications

Bachelor’s Degree or higher from an accredited institution in any field or relevant experience in lieu of education requirement which would be four (4) or more years.
Two (2)+ years of previous experience in Marketing, Communications, Business Administration, or a related field.

Preferred Qualifications

Master’s Degree or higher from an accredited institution in Marketing, Communications, Business Administration, or a related field.

Final applicant will be required to pass background check and drug screening.

Qualified applicants will be contacted. There may be an additional video interview for you to complete. Please watch your email including spam and promotions folder.

Rocky Vista University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary. The following are essential abilities and physical requirements for all positions at the University.

Ability to orally communicate effectively with others;
Ability to communicate effectively in writing, using the English language;
Ability to work cooperatively with colleagues and supervisory staffs at all levels;
May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties;
May be required to accomplish job duties using various types of equipment/supplies to include, but not limited to, pens, pencils, calculators, computer keyboards, telephone, etc.;
May be required to transport oneself to other campus offices, conference rooms, and on occasion, to off-campus sites to attend meetings, conferences, workshops, seminars, etc.

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