WaBa Grill Franchise Corp.
As a Digital Marketing Coordinator at WaBa Grill, you’ll be instrumental in implementing and optimizing our digital marketing strategies. This entry-level position is ideal for someone passionate about digital marketing, with a strong understanding of customer engagement platforms, and content creation. You’ll assist in campaign management, data analysis, and content oversight to boost brand recognition and customer loyalty.
Essential Duties and Responsibilities:
- Strategic Planning and Execution:
- Collaborate with the Brand Marketing Manager to develop and execute digital marketing strategies that align with WaBa Grill’s brand objectives.
- Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases. This includes referral and loyalty programs.
- Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.
- Develop and implement content marketing initiatives to increase brand visibility.
- Data Management and Analysis:
- Help manage the customer data platform (CDP), including managing personas, segments, and data integrations.
- Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
- Conduct A/B testing and other experiments to optimize digital campaign performance.
- Campaign and Content Management:
- Create and manage email and text marketing campaigns aimed at WaBa Grill’s key guests.
- Ensure consistent brand messaging across digital platforms, including social media.
- Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.
- Collaborate closely with the external agency to ensure cohesive and strategic social media execution including influencer work (campaigns visits, contracts and related paperwork.)
- Industry and Competitive Awareness:
- Stay informed about industry trends, social media best practices, and emerging platforms.
- Provide strategic recommendations for innovation and enhanced engagement based on current trends.
- Administrative and Support Tasks:
- Support internal customer support platform for loyalty management, ensuring smooth operation and integration with marketing efforts.
- Coordinate and publish communications across internal channels using platforms like MailChimp.
- Perform administrative tasks such as scheduling meetings, managing calendars, and organizing marketing materials.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Must have at least 2 years of food service/ industry experience.
- Proficiency in Microsoft Office Suite and digital marketing tools.
- Must have strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.
- Detail-oriented with excellent troubleshooting and quality assurance skills.
- Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.
- Experience in market research and competitive analysis is advantageous.
- Willingness to learn and adapt to new tools and platforms.
- Ability to work both independently and collaboratively within a cross-functional team.
Preferred Qualifications:
- Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.
- Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.)
- Experience with content marketing.
- A strong understanding of customer journeys.
- Strong analytical skills and experience with data analysis
- General understanding of visual elements (typography, layout, etc.)