BXP

Primary Purpose of Position:

Coordinate and implement office and community marketing initiatives for assigned properties.

Essential Functions:

Marketing

• Assist in the planning and execution of promotions and events to increase traffic and engagement in the assigned property, including office customer, community, and visitor engagement.
• Oversee signage program which includes maps, directories, and retail promotional signage, if applicable. Coordinate updates regularly.
• Assist in serving as “webmaster” for property websites and APP, including regular updates, content creation, etc.
• Assist in planning and executing the region’s social media campaigns throughout the year, including content creation, social partnerships, effective data tracking and social media reporting.
• Promote and publicize new amenities and community offerings, informing the general public, office customers, and the hospitality industry.
• Proof composite campaign designs; create a wide range of different marketing materials.
• Develop and maintain positive relationships with merchants; coordinate programs and promotions and market services to merchants.
• Participate in the ideation, planning and execution of annual customer appreciation events and promotions.
• Maintain Carnegie Center Marketing Presentation through InDesign.
• Perform marketing/leasing tours as may be requested by the SVP, Leasing and Leasing Manager.
• Coordinate new tenant onboarding/welcome materials.

Events, Communications & Public Relations

• Coordinate and execute events in assigned properties, consistent with the engagement goals for the property.
• Communicate consistently and effectively with customers, merchants and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns or problems.
• Assist in creating and maintaining positive relations with office customers and merchants via regular proactive communication, meetings and routine follow-up. Assist in new merchant orientation meetings to review welcome package, move-in requirements, general property information, rules & regulations etc.
• Assist with prospecting of potential sponsors for various properties and events, and support fulfillment of sponsor entitlements and requests for information.

Community Relations

• Liaise with office customers to provide guidance on their various events, charity functions and corporate initiatives.
• Liaise with office customers to support marketing goals around added amenities and activations.
• Liaise with charities, radio stations and vendors on regional events.
• Assist in identifying and targeting appropriate community partners for mutually beneficial activations.

General

• Work with Marketing & Property Management team for development of annual budget. Report on quarterly forecast and variance.
• Provide support for regional marketing initiatives as assigned.

Region/Building Specific Functions:

• Perform other duties as assigned.

Requirements and Qualifications:

• A BA/BS degree in Marketing, Communications or related field required.
• A minimum of 2-5 years of experience in marketing communications, administrative support or property management required with social media and event management experience.
• Excellent oral and written communications skills.
• Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite).
• Ability to create timelines, exceed deadlines and juggle many projects simultaneously.
• Ability to work independently, as well as part of a team.
• Creativity and ability to initiate ideas and develop programs.
• Flexibility with work schedule as work on nights and weekends is required when marketing events are occurring or are requiring preparation.
• Experience in providing direction to external designers, printers, and other vendors.
• Proficiency in Microsoft Office Applications.

Physical Requirements:

• Involves work of a general office nature usually performed sitting such as operation of a computer.
• Involves work of a general office nature usually performed standing such as operation of a fax and printer.
• Involves work such as tours throughout property portfolio usually performed by walking and by climbing stairs.
• Involves movement between departments to facilitate work.

Internal and External Contacts:

• Regularly interfaces both verbally and in writing, with tenant contacts, with the leasing, construction, development and financial teams as well as external vendors, construction professionals, consultants, and with the general public.

Reporting Structure:

• This position reports to a Marketing Manager.
• This position coordinates with regional property management staff at assigned properties.