BenchPrep

We are seeking a talented Marketing Coordinator to join our dynamic marketing team at BenchPrep. This role is pivotal in generating and nurturing qualified sales leads, executing effective campaigns, managing comprehensive communications, and coordinating our presence at trade shows to meet and exceed our goals. Collaborating closely with the Marketing, Sales, and Customer Success teams, the Marketing Coordinator will play a crucial role in enhancing our campaigns, ensuring high-quality leads, and effective follow-up.

This position is perfect for an enthusiastic team player who possesses exceptional writing skills and an interest in B2B marketing. The Marketing Coordinator will be involved in a variety of marketing activities including social media marketing, email marketing, content marketing, trade shows and events, and more. An organized multitasker who can manage multiple diverse projects simultaneously and meet tight deadlines will thrive in this role.

Key Responsibilities:

• Support the execution and evaluation of marketing campaigns across key channels such as webinars, social media, email, direct mail, and trade shows to achieve our objectives.
• Plan and coordinate events and trade shows, including researching new opportunities, managing sponsorships, coordinating logistics, and creating assets to enhance our visibility. Also responsible for managing lead processes and reporting ROI for associated campaigns.
• Write compelling marketing and sales emails to support communications before, during, and after campaigns to maximize outcomes and ensure effective follow-up.
• Monitor and report on performance of key channels including content, blog, trade show, social media, and website.
• Manage our blog and content calendar, including authoring blog posts and coordinating with freelance writers and the marketing designer to produce content that aligns with our objectives.
• Oversee our company’s LinkedIn presence, crafting posts, engaging with our community, and expanding our following.
• Collaborate with cross-functional teams to nominate BenchPrep for industry awards and secure speaking engagements at conferences.
• Participate in marketing and creative brainstorming sessions.

Required Skills and Experience:

• 1+ years of experience in marketing roles with a solid understanding of traditional and digital marketing, content marketing, and social media marketing. B2B SaaS experience is a plus.
• Exceptional writing skills with a proven track record in crafting and editing marketing copy including emails, blog posts, and social media updates.
• Strong command of social media management, particularly for brand-building.
• Analytical and strategic problem-solving skills, with a focus on practical, results-driven execution.
• Experience in coordinating and executing events, especially trade shows.

Ideal Candidates Might Have:

• Proficiency with CRM software (e.g., Salesforce) and/or marketing automation platforms (e.g., HubSpot).
• Bachelor’s degree in marketing, advertising, communications, or a related field.

Note: We value diverse experiences and perspectives. If you do not meet all the listed requirements but believe you would excel in this role, we encourage you to apply.

You’ll Thrive in This Role If You:

• Demonstrate strong teamwork, collaboration, and communication skills across various departments.
• Are willing to take initiative and get hands-on with projects.
• Have a strong desire to learn and grow within B2B marketing.
• Possess a fast-paced work ethic with a bias toward action.
• Are both creative and meticulous, with a keen eye for detail.
• Can effectively manage multiple projects simultaneously in a dynamic environment.

Travel Requirements:

Willingness to travel to industry conferences and events as required (approximately 3-5 times per year). If not based in Chicago, travel to Chicago for in-person sessions 2x per year.