University of Wisconsin Oshkosh

Marketing Strategy Development:

Collaborate with the Assistant Vice Chancellor of Enrollment Management and Marketing and other key stakeholders to formulate comprehensive marketing strategies aligned with the institution’s enrollment targets and long-term objectives.
In partnership with the AVCEMM, design, build and maintain our brand with a plan that is heavy on digital marketing and other extremely measurable tactics.
Develop and implement a comprehensive marketing plan in collaboration with the AVCEMM and other stakeholders.
Develop comprehensive marketing plans for the institution and its units that encourage research based, market driven programming as well outcome evaluation including cost and effectiveness measures for marketing initiatives.
Drive the development of print, web, social media, digital, video and other materials to support the marketing plan.
Review, evaluate and implement data driven process and performance changes to improve quality, accuracy and timeliness of marketing and communication functions.
Analyze market trends and critical measurements of productivity and customer service to implement marketing operational strategies.
Conduct market research and analysis to identify trends, potential markets, and competitor activities, utilizing data-driven insights to inform decision-making.

Branding and Communication:

Build, enhance, and promote the UWO brand.
Oversee the development and maintenance of the institution’s brand identity and ensure consistent messaging across all marketing materials and platforms.
Manage the creation and distribution of engaging and informative marketing content to attract prospective students and promote the institution’s unique strengths.
Lead access campus marketing strategies for brand alignment with overall institution priorities.

Collaboration and Relationship Building:

Foster partnerships with external organizations and agencies to accomplish our plan- fully leveraging our contracts.
Liaison to UW System officials regarding issues related to marketing.
Collaborate with administrators, faculty and staff to advance unit marketing priorities.

Budget Management:

Develop and manage the marketing budget for the enrollment management department, ensuring efficient allocation of resources and cost-effectiveness of marketing initiatives.

Team Leadership:

Lead, develop, and supervise a professional and motivated marketing team in their daily work and provide professional and strategic direction of the unit.
Foster a positive and inclusive work environment that encourages creativity and collaboration.
Exercise supervisory authority including hiring transferring suspending promoting managing conduct and performance discharging assigning rewarding disciplining and/or approving hours worked of the team members.

Knowledge, Skills, and Abilities:

Exemplary record of progressively responsible administrative experience in marketing, public relations or the communications field;
Proven success in developing and implementing both short- and long-term integrated marketing communications goals and strategies;
Proven success in developing and implementing a robust content strategy that advances the organization’s brand;
Demonstrated experience managing budgetary resources; developing and implementing strategies that maximize investment and outcomes.
Demonstrated experience in providing accountabilities and measurable outcomes;
Knowledge of new and emerging communications technologies and how they can be integrated with more traditional methods including web, marketing automation, social media, and digital strategy;
Strong analytical skills;
Documented ability to research, identify, analyze and implement best practices;
Demonstrated leadership in change and transition management;
A tolerance for ambiguity with the ability to negotiate with stakeholders who have diverse needs;
Supervisory experience, including leading teams through change;
Documented skills in the following areas: self-awareness and professional development; communication and personal effectiveness; customer orientation; collaboration and partnership; achievement orientation; leadership.

Qualifications

Required:

Demonstrated commitment to diversity, equity, and inclusion
Bachelor’s degree in marketing, communications, or related field
Proven experience (typically 5+ years) in marketing, preferably in higher education or enrollment management.
Demonstrated success in developing and implementing marketing strategies that lead to increased enrollment and student engagement.
Strong understanding of digital marketing techniques and analytics.
Excellent communication and interpersonal skills, with the ability to build relationships and collaborate with stakeholders.
Leadership experience, including managing teams and budgets.
Strategic thinker with a data-driven approach to decision-making.

Preferred:

Marketing Director