Glooko

Glooko seeks an experienced GLS Marketing Director with a Life Sciences background to spearhead our growth marketing initiatives, elevate our industry presence, and drive engagement through our work with clinical trials, real-world data, and strategic partnerships. The ideal candidate is a dynamic marketing professional with 7+ years of experience in life sciences and digital marketing, specifically skilled in developing sales and marketing materials for the CRO industry, coordinating major events, and overseeing end-to-end marketing campaigns.

Key Responsibilities:

Content Development

• Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators
• Identify and track market trends and competitors
• Create ongoing market updates for sales and for Glooko leadership on customer and partner trends

Lead Management

• Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source.
• Track event performance, including leads and opportunities created, ensuring precise attribution to specific events.

Reporting and Analysis

• Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives.
• Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements.

Social Media

• Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms.
• Monitor social media interactions and respond promptly to maximize engagement.

Field Marketing/Account-Based Marketing

• Drive field marketing initiatives to increase brand visibility and engagement within targeted markets.
• Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications.
• Collaborate with sales, product development, and customer support teams to ensure an integrated marketing approach.

Tradeshow Coordination

• Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements.
• Ensure deadline compliance, handle event registrations, and coordinate schedules for internal and external attendees.
• Liaise with booth logistics vendors to manage setup and teardown, ensuring smooth on-site operations.
• Oversee shipment and receipt of marketing materials and collateral for events.

Speaking Opportunities

• Identify and secure speaking opportunities at trade shows, webinars, and digital events.
• Coordinate with internal subject matter experts to prepare presentations and materials.
• Brief and prepare speakers for all sessions, ensuring alignment with event goals and audience expectations.

Event Promotion

• Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic.
• Plan and implement post-event follow-up campaigns to nurture leads and convert them into sales opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of marketing experience, focusing on healthcare, life sciences, and digital marketing.
• Proven track record of successful go-to-market (GTM) strategies, event coordination, and multi-channel marketing.
• Experience with HubSpot, Salesforce, and other CRM tools to manage campaigns and leads.
• Strong written and verbal communication skills, particularly in content development and messaging consistency.
• Ability to work independently in a fast-paced, dynamic environment while managing multiple priorities.
• Experience in B2B marketing, focusing on growth companies or startups, is highly preferred.
• Passion for improving health outcomes and supporting the diabetes community.