Jombine

Are you looking for a career-defining opportunity to be a part of a high-growth golf company that has the backing of the PGA and is endorsed by some of the top players in the game, including the most recent Master’s Champion?

This opportunity checks so many of the boxes for those looking for something BIG…a place to think BIG, play BIG, and contribute in BIG ways. You’ll be at the helm of the marketing department and leading the future of this golf product – a product and an app that has been proven to help golfers in immense ways to better their game and health.

THE MUST HAVES: 10+ years of experience building omnichannel brands through performance marketing, e-commerce, DTC, retail, and affiliate channels. A passion for golf. A passion for health and wellness. High-level marketing/brand experience with a technical physical product (not SaaS or service).

THE WHY: A young, growing, and succeeding company in an amazing industry. You will be leading the marketing charge and tasked with building and managing the marketing roadmap and team as you take this product to the next level.

THE WHERE: This is a remote role and team…they are currently spread across the US, but you’ll get to work with an amazing team of driven leaders, ambitious people, athletes, endorsers, and health-minded people. You’ll be working with online partners, distributors, retailers, e-commerce systems, and golf customers around the world.

THE WHO: Our client is quickly becoming one of the top golf tools in the game. The company was created by PGA Tour doctors and trainers to provide golfers with the same workout and recovery programs as the best players in the world. Today, it is used by over 400 PGA and LPGA pros, and an ever-growing consumer user base that is tapping into these systems and programs to gain strength, flexibility, and mobility.

Not only is it backed by the PGA and endorsed by some of golf’s biggest players, but they’ve also been featured in places like Sports Illustrated, Golf.com, Golf Figest, Netflix’s Full Swing, and more. This has helped them land new investments in the company allowing them to grow their team, goals, and market.

The team is talented…and growing. And the Director of Marketing is going to be one of the most important leaders in the company. As their CEO put it to us…”we have an excellent product that is highly effective and beloved by its users…the biggest challenge is reaching and educating others on what this product can do for them. That’s what we need from this role…that’s what we need for this next level of growth!”

THE HOW: The Director of Marketing (this is a new role in the company) will be tasked to lead this next generation of growth…including building and leading the marketing team, driving the marketing initiatives across DTC, e-commerce, product, distribution and retail channels, content, ad campaigns (display, affiliate, social, TV, podcast, etc.), growth-marketing, and more.

Comp range is $150,000-175,000. Additional opportunities for bonus and equity. Strong benefits package is also included with Medical Benefits, 401k Matching, PTO, and Wellness & Lifestyle Benefits.

JOMBINE & OUR CLIENT

We are Jombine – a network of recruiters changing the way we get hired. Our approach is to equip companies with an innovative platform to find the right candidates for their unique culture, job fit, and team dynamics. We represent only the top talent in their fields and provide agent-like support, guidance, and coaching to our candidates. Learn more at www.jombine.com.

THE COMPANY (OUR CLIENT) & THEIR TEAM

Our client is ingrained in the golf space – created by PGA Tour doctors and trainers, supported by over 400 PGA and LPGA pros, and trusted by thousands of users.

The product is a science-based, at-home training system designed to maximize golfers’ performance by improving flexibility, core strength, balance, and rotational power. The system offers customized exercise and recovery program for each golfer, based on a proprietary strength and flexibility test. With training routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., the products allow golfers of any age or skill level to swing and perform their best, pain-free, for as long as they play the game.

As a true athletic and health-minded organization, their mission is to make an impact on people’s lifestyles, health, motivation, longevity, and wellness. This rings true to the ethos of their company, team, and culture. Their team is passionate, highly driven, highly motivated, they seek out a large impact, and they’re authentic, genuine, and totally committed and consumed by this opportunity to grow the brand.

The Director of Marketing will build, deliver, grow, and evolve the marketing strategy, initiatives, and channels across the entire organization. The ideal candidate is an experienced marketing leader with a successful track record of building brands, educating users, growth across DTC, e-commerce, and retail, executing with internal and external partners (including cross-team functions, outside marketing function partners, media buyers, etc.) and has shown success across a variety of marketing disciplines to growth-hack the audience, users, partnerships, and revenue models.

YOUR DNA

• You are self-motivated, have a results-driven mindset, and have a relentless enthusiasm for expanding product reach into new markets and customer segments.
• You are a strategist, an independent thinker, vision caster, and someone that builds the playbook, calls the plays, and leads the team to the win.
• You are competitive, you love to win, hate complacency, and will do what it takes to succeed, putting in the extra hours, finding victory after failures, and navigating the ship with poise, resilience, and grit.
• You are a goal setter with a growth mindset and push yourself and your team to achieve BIG goals. This includes having a winning spirit, a history of achieving great results, and an ambition to execute on collective goals and outcomes.
• You love the startup space and have built brands, led teams, and understand the complexities of driving marketing growth and becoming a brand leader in its space.
• While individually driven, your success is dependent on deep relationships with your teammates, customers, partners, coaches, and those around you. This includes building foundational relationships based on trust, active listening, accountability, and common goals.
• You thrive being in a business that is operating outside of traditional industry norms and pushing boundaries in a fast-paced startup environment.
• You are a strategic thinker with the ability to analyze market trends and make data-driven decisions.
• You uphold the highest standards of integrity, honesty, trustworthiness, and accountability in yourself, in your role, and with others.
• You use all the clubs in your bag to score on the course – you know when to go big, when to show finesse, when to lay-up, and when the sink a big putt to keep yourself in the game. In other words, you attack the market with big ideas and bigger execution, you value the importance of quality and tact, you are smart and effective when taking chances, and you know how to win when it matters most.

THE DAY TO DAY

• Lead the development and execution of growth marketing strategies across all channels, including e-commerce, retail, and strategic partnerships.
• Set efficiency targets, refine attribution methodology, conduct testing and iterate to optimize ROI across sales channels.
• Collaborate with internal stakeholders to enhance the DTC customer experience and improve the ROI of growth investments.
• Serve as the primary point of contact for external agencies and media partners, fostering long-term relationships and optimizing investment.
• Manage an internal team and external agencies to execute marketing strategies effectively across various channels.
• Oversee day-to-day advertising operations, continuously evaluating and optimizing marketing spend and channel allocation.
• Lead the development, testing, and optimization of all digital marketing activities, ensuring alignment with business goals.
• Evaluate existing marketing channels and explore new channels to drive customer acquisition, overseeing SEO efforts.
• Collaborate cross-functionally with Product, Sales, Operations, and Leadership
• Report on channel strategy performance against KPIs, identifying opportunities for continuous improvement and optimization.

Qualifications:

• 10+ years spearheading performance marketing and e-commerce growth for omnichannel brands, with a strong emphasis on high-growth DTC strategies
• Extensive experience in budget management, forecasting, and achieving CPA, LTV, and ROI targets.
• Deep understanding of omni-channel businesses and customer journeys across both brick-and-mortar and DTC channels.
• Proficient in managing diverse channels for direct response, including Display, Affiliate, Facebook, Search, TV/Streaming, Radio, Podcast, Direct Mail, and Inserts.
• Proficiency in various digital advertising platforms such as Google, Meta, and others.
• Strong understanding of data privacy regulations and implications for digital marketing efforts.
• Proven track record of managing multi-tactical paid media plans and budgets for an omni-channel DTC company.
• Proficiency in web analytics and visualization tools.
• Experience scaling profitable startups
• Passionate about health and fitness and/or experience in the golf industry

SALARY & BENEFITS

• Comp range is $150,000-175,000k. Additional opportunities for bonus and equity.

Our client provides a comprehensive benefits package, including:

• Medical, dental and vision plans available
• Paid vacation time, holidays
• Paid paternity/maternity leave
• 401k match
• Wellness & Lifestyle Benefits
• Other work perks include, team bonding events, company retreats, leadership development programs, and more