Marketing Director

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Austin - TX

AllTerra Central

SUMMARY: The Marketing Director will drive brand strategy, campaign execution, and lead generation across the Southwest region. This role works cross-functionally with sales, a digital transformation consultant, and a marketing agency to align initiatives with growth goals and business development. This role may be based in Austin, Houston, Dallas or San Antonio, Texas.

Essential Duties And Responsibilities

Strategy & Collaboration

  • Develop and manage marketing strategies aligned with company goals and customer segments.
  • Collaborate with sales, digital consultants, and agency partners to drive integrated, data-backed initiatives.
  • Lead marketing planning, budget management, and campaign reporting.

Campaign Execution

  • Create and oversee multi-channel campaigns: email, digital ads, trade events, social media, and promotions.
  • Develop content for blogs, videos, newsletters, landing pages, and sales enablement materials.

Brand & Digital Management

  • Maintain a consistent brand presence across all digital and print channels.
  • Manage websites, SEO, social media, and HubSpot automation tools.

Performance Tracking

  • Monitor KPIs, report on ROI, and optimize efforts for lead generation and conversion.
  • Leverage analytics and insights to improve marketing effectiveness.

Other Duties And Responsibilities

  • Coordinate with external vendors and manage promotional materials.
  • Assist with trade shows and product launches.
  • Stay current on geospatial industry trends and technologies.
  • Other duties as assigned.

Requirements

POSITION REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 10+ years in marketing, 5+ in leadership roles
  • Experience with digital tools (HubSpot, Shopify, SEO/SEM, Google Analytics)
  • Strong content, campaign, and brand management skills
  • Ability to work with little supervision
  • Ability to accomplish planned weekly and monthly schedules
  • Ability to speak in a professional manner
  • Computer Literate – MS Office preferred

Preferred Requirements

  • Experience in geospatial, AEC, or technology industries
  • Familiarity with HubSpot CRM and automation
  • Analytical, creative, and collaborative leadership style
  • Ability to present oneself to internal customers as knowledgeable and professional
  • Ability to successfully work with multi-level experienced individuals
  • Must be able to interact professionally in all interactions
  • Reliable and timely
  • Demonstrates integrity
  • Ability to handle stress
  • Ability to multitask
  • Ability to present complex technology in a simplified and clear manner

KNOWLEDGE, SKILLS And ABILITIES

  • Strong attention to detail and adaptability to handle several tasks simultaneously.
  • Proficient in Microsoft Office – Word, Excel, Outlook, Internet and SharePoint.
  • Excellent interpersonal and public relations skills.
  • Excellent verbal and written communication skills.
  • Must be available to travel to customer and/or company locations as required.
  • Flexibility to work past normal business hours as necessary.

Computer Skills/Equipment Used

  • General office equipment (computer, printer, fax, copy machine), scanner, calculator.
  • Computer knowledge in a Windows environment.

Work Environment

  • The noise level in the work environment is usually moderate.
  • Professional, clean and comfortable office environment.

Physical Abilities

  • Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to talk, hear, stand and use hands to grasp, manipulate or feel objects. The employee is frequently required to walk, and occasionally required to sit, stoop, kneel, crouch or crawl, climb or balance and reach with hands and arms.
  • May be required to lift, carry or move and position items weighing up to 25 lbs. as necessary.
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Requires daily work on a computer for 6 hours or more viewing the screen and fingering the keys.
  • Ability to move about the office to access file cabinets, office machinery, etc.
  • Able to work in a fast-paced, multi-tasked environment.
  • Sitting at a desk for long periods of time.
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