VeChainOfficial

VeChain leverages sector expertise and research-backed innovation to drive scalable sustainability solutions. Our layer-1 blockchain, VeChainThor, is one of the world’s most energy-efficient platforms, fostering transparency, trust, and decentralization. We’ve connected over 300 enterprise partners with real-world solutions, promoting trust, collective sustainability, and interconnected ecosystems.

Our Culture

We are a hardworking, innovative, and passionate team intensely focused on building exceptional Web3 products and sustainability solutions. A closer look reveals some common traits we value in all our hires: we take extreme ownership, embrace feedback, and thrive as high-performing individuals in collaborative environments. We are mission-focused, comfortable with ambiguity and change, and unafraid to pivot when necessary. Above all, we are optimists, seeking people who excel in fast-paced, high-quality, and disruptive environments.

The Role

We are seeking an experienced and strategic Marketing Director to lead our marketing initiatives and drive our brand’s growth. This individual will oversee multiple verticals, including Content Strategy, Brand Management, Market Research, Events Management, and Advertising. The ideal candidate will have a strong marketing background in the Web3 space and be adept at leveraging data-driven insights to optimize marketing efforts.

What You’ll Do

Responsibilities include:

• Develop and implement comprehensive marketing strategies aligned with our organizational goals.
• Craft compelling campaigns across various channels to attract and engage target audiences.
• Establish and maintain a consistent brand identity and messaging framework.
• Ensure all marketing efforts reflect our brand values and vision.
• Manage and optimize digital marketing channels, including SEO, SEM, social media, and email marketing.
• Oversee the creation and distribution of marketing materials, such as blogs, whitepapers, and videos.
• Track and analyze marketing performance metrics to inform future strategies and improve ROI.
• Conduct market research to identify trends, customer needs, and the competitive landscape.
• Develop and execute content strategies to drive brand awareness and customer acquisition.
• Lead the planning and execution of advertising campaigns to support product launches and brand initiatives.
• Build and maintain relationships with key stakeholders, including customers, partners, and influencers.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Manage marketing budgets and allocate resources effectively to maximize impact.
• Stay current with marketing trends and technologies to ensure continuous improvement and innovation.

Qualifications and Skills

Required:

• Proven experience in a senior marketing role, preferably within Web3.
• Strong background in digital marketing and content strategy.
• Exceptional written and verbal communication skills.
• Proficiency in developing and executing comprehensive marketing strategies.
• Experience with SEO, SEM, social media marketing, and email marketing.
• Ability to analyze data and derive actionable insights to drive marketing performance.
• Strong organizational and project management skills.
• Familiarity with Web3 technology and the blockchain ecosystem is strongly preferred.