Marketing Intern

Job Category: Digital Marketing Intern
Job Type: Full Time
Job Location: Nashville - TN

Balchem Corporation

We are seeking a Digital Marketing Intern to join our dynamic team and assist in various aspects of digital marketing. As a Digital Marketing Intern, you will collaborate closely with our Marketing team members to support the execution of digital promotional efforts across multiple channels. Your responsibilities will include creating high-quality content, managing social media accounts, assisting with email marketing campaigns, and some website management.

Essential Functions

  • Assist marketing team with daily administrative tasks.
  • Outline, plan, and execute various communication assets, including social media content.
  • Maintain digital marketing content calendars and internal project trackers.
  • Ensure legal and regulatory reviews for creative materials when necessary.
  • Support website development projects, including content creation and functionality tests.
  • Assist with SEO and PPC activities on web and social media platforms.
  • Contribute to campaign planning and execution.
  • Research and implement new digital software and tools.
  • Participate in meetings and brainstorming sessions with internal and external partners.
  • Collect quantitative and qualitative data from marketing campaigns for leadership reports.
  • Conduct market analysis, competitor research, and trend examination.
  • Perform additional duties as assigned.

Social Media Management

  • Create creative content for social media posts (written and visual).
  • Update social media accounts using HootSuite.
  • Monitor and maintain social media profiles (LinkedIn, Facebook, Instagram, YouTube).
  • Drive engagement and respond to customer comments/questions.
  • Develop strategies to increase our social media presence

Website

  • Write website content in collaboration with key stakeholders.
  • Research and implement SEO/SEM best practices.
  • Track and report digital and website analytics.

Email Campaigns

  • Execute email marketing initiatives from conception to deployment.
  • Create, test, and send email campaigns using Constant Contact.
  • Collaborate with key stakeholders for content creation and approval.
  • Manage the growth and maintenance of the email database.
  • Provide campaign performance metrics and suggest improvements.

Requirements

  • Currently a Junior or Senior enrolled in college at an accredited University or completed BA or BS in Marketing, Communications or Business
  • Extremely proficient in HootSuite
  • Creative writing experience
  • Graphic design experience using Adobe creative suite
  • Animal Nutrition background a plus
  • Attention to detail is a must

 

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