Shipium

Shipium is on a mission to solve the ‘Prime problem’ that modern retailers face today—how to make fast, free, and on-time delivery promises a cornerstone of the customer’s shopping experience. We work with both fast-growing companies and well known large retailers to cut costs, speed deliveries, and increase flexibility through great APIs, easy integrations into existing infrastructure, and powerful services optimizing the full retail supply chain.

We’re building tech that connects previously fragmented systems and automates complex supply chain decisions to deliver speed and value across operations.

Founded in 2019 by supply chain technology experts from Amazon and Zulily, the company is on a mission to help every eCommerce company provide its customers a great delivery experience while simultaneously reducing their costs to fulfill orders.

Demand Gen Lead

This position is designed for someone who thrives on both independent work and teamwork, with a focus on driving lead generation and pipeline growth across various sectors including enterprise, mid-market, and specific verticals such as retail, 3PLs, B2B, and healthcare. Your role will involve crafting and executing impactful digital marketing campaigns, analyzing performance data, and making data-driven adjustments to maximize effectiveness. Must have strong SaaS experience along with early-stage startup experience.

Multi-Channel Digital Marketing Campaigns

Develop & Implement Campaigns: Create and execute multi-channel digital marketing strategies across paid advertising (PPC, social media ads), organic social media, email marketing, and content marketing.

Target Audience Research & Messaging

Identify Key Decision-Makers: Research and pinpoint key decision-makers within enterprise and mid-market businesses, and verticals such as retail, 3PLs, B2B, and healthcare.

Craft Tailored Content: Develop compelling messaging and content specifically designed to resonate with each target audience.

Content Creation

Generate Engaging Content: Produce impactful content including blog posts, social media updates, landing pages, and other materials to drive lead generation and conversions.

Marketing Automation & Campaign Execution

Leverage Automation Tools: Use marketing automation tools to streamline campaign execution and enhance lead nurturing processes.

Social Media Campaigns

Execute Social Media Strategies: Develop and manage social media campaigns to boost brand awareness and engagement, focusing on LinkedIn with potential expansion to other platforms.

Market Segmentation & CRM Management

Segmentation Exercises: Conduct market segmentation to build and maintain lists of Ideal Customer Profiles (ICPs) in HubSpot and Salesforce.

Update CRM Databases: Cross-reference industry lists, trade show attendees, and other lead sources to update Salesforce and internal CRM systems for targeted campaign execution.

Email Campaigns

Generate & Send Campaigns: Design and send email campaigns to generate leads, nurture prospects, and increase customer engagement.

Performance Tracking & Reporting

Analyze Campaign Performance: Monitor and evaluate campaign performance across all channels using analytics tools. Prepare reports and presentations to communicate results and identify improvement opportunities.

Stakeholder Communication

Communicate Progress: Regularly update stakeholders on campaign progress, challenges, and opportunities, providing visibility into successful strategies and areas needing adjustment.

Collaboration with Sales Team

Ensure Smooth Handoff: Work closely with the sales team to facilitate effective lead handoff and qualification processes.

Industry Trends & Best Practices

Stay Informed: Keep up with the latest B2B marketing trends and best practices to ensure strategies remain relevant and effective.

Event Planning & Public Relations Support

Support & Attend Events: Assist with planning and executing events, and public relations efforts, and attend trade shows and conferences as needed.

This role requires a blend of strategic insight and tactical execution, with a focus on driving results through innovative digital marketing strategies and thorough analysis.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum of 4 years of relevant experience in general marketing or digital marketing within a B2B SaaS organization.
• Technical Proficiency: Strong understanding of system-level technology, APIs, and data management.
• Early-Stage Startup Experience: While not required, experience in a similar early-stage startup environment is advantageous. Your ability to manage projects efficiently with limited resources and navigate the dynamics of a startup will significantly contribute to your success in this role.

This role demands a proactive, resourceful individual who can handle the challenges of a dynamic, resource-constrained environment while driving impactful marketing strategies and delivering results.

At Shipium, Employees enjoy full medical, dental & vision coverage (with 50% coverage for dependents), optional life insurance and long-term disability coverage, a 401(k) retirement plan, fully remote work-from-home options in 21 states, 8 paid weeks of parental leave, 12 paid holidays annually, self-managed vacation time, sick & safety leave, and volunteer time off.