Marketing Lead

Job Category: Lead - Marketing
Job Type: Full Time
Job Location: New York - NY

ScorePlay

ScorePlay is the AI media platform for sports, built to power the stories that connect clubs, athletes and fans. We work with 270+ clubs, leagues and federations – including Ligue 1 and Premier League clubs, NBA and NFL teams, the Tour de France, the Australian Open, and leading bodies like UEFA and FIBA – helping them turn every moment on and off the field into content that fuels their communities. Our platform brings all their media into one place and makes it effortless to find, edit and share in seconds.

Founded in 2021, we’re a 45-person team based between New York and Paris, growing 3x year over year with almost 100% retention. We’ve raised $20M+ from top investors including Alexis Ohanian and elite athletes like Kevin Durant, Raphaël Varane, Mario Götze, Nico Rosberg and Giannis Antetokounmpo.

If you’re passionate about sports and thrive in fast-paced environments – and you want to help shape how the next generation of fans experience sports, you’re in the right place. We’re on track to become the global leader in sports media, and this is definitely the best time to join our adventure.

💡 Overview

As the Marketing Lead at ScorePlay, you’ll shape and execute our global marketing strategy to strengthen ScorePlay’s position as the leading media and asset management platform for sports organizations. You’ll lead and grow the marketing team, driving impactful initiatives across brand, content, events, and sales enablement to elevate visibility and growth.

Reporting directly to the CEO, you will play a key role in building our brand, amplifying awareness, and generating pipeline across North America, Europe, and APAC. Working closely with Sales, Product, and Customer Success, you’ll ensure marketing efforts directly support our company objectives.

This role is designed for a strategic, hands-on marketing leader who thrives in a fast-paced, high-growth environment and is eager to take ownership of a global function that combines creativity, execution, and measurable impact.

🧠 What You’ll Work On

Lead & Execute Global Marketing Strategy

  • Define and lead ScorePlay’s global marketing strategy across content, branding, events (conferences and hospitality), and sales enablement to build awareness, generate pipeline, and accelerate conversion.
  • Refine and evolve ScorePlay’s brand positioning, ensuring consistent messaging while adapting to local markets across North America, Europe, and APAC.
  • Collaborate with the executive team and department leads to align marketing priorities with ScorePlay’s broader strategy.

Develop Product Marketing & Value Proposition

  • Develop and articulate ScorePlay’s value proposition, ensuring it is clearly communicated across all internal and external channels.
  • Partner with the Product team to align marketing narratives with product roadmap and customer needs.
  • Oversee creation of sales and product marketing assets (decks, one-pagers, case studies, etc.) that help Sales and Customer Success teams convert and retain Enterprise clients.

Lead, Develop & Grow the Team

  • Lead and mentor the marketing team (currently two members) across content, events, and communications, ensuring high-quality execution and measurable outcomes.
  • Build and scale the team in line with ScorePlay’s growth trajectory.
  • Foster a culture of creativity, accountability, and results, with clear priorities and development opportunities.

Drive Collaboration & Commercial Alignment

  • Work closely with Sales and Customer Success to ensure marketing initiatives directly support pipeline generation, customer engagement, and conversion.
  • Serve as the bridge between Marketing, Sales, and Product, ensuring unified messaging and aligned objectives across teams.
  • Provide strategic marketing insights and recommendations to the executive team, helping shape company priorities and growth initiatives.

Manage KPIs & Budget

  • Establish clear KPIs, tracking systems, and reporting frameworks to measure the impact of marketing initiatives across brand, content, and events.
  • Monitor performance to optimize ROI and continuously refine strategy based on results.
  • Manage the marketing budget, ensuring disciplined spending and effective allocation of resources.

🧩 What We’re Looking For

  • 5–8 years of experience in B2B marketing, ideally within SaaS or Enterprise environments.
  • Proven track record of developing and executing marketing strategies that drive awareness, generate pipeline, and support sales performance.
  • Deep understanding of brand positioning, content strategy, and event marketing.
  • Exceptional ability to translate complex or technical ideas into clear, compelling, and accessible messaging, with strong written communication skills.
  • Experience managing or coaching team members and collaborating effectively across departments such as Sales, Product, and Customer Success.
  • Background in sports or media industries is a plus.
  • Bachelor’s degree in Marketing, Business, or a related field.

🏆 Why ScorePlay?

At ScorePlay, You’ll Join a Profitable, Fast-growing Startup That Is Redefining How Sports Organizations Manage And Distribute Their Media. Here, You Will

  • Own a pivotal global function: Shape the entire marketing strategy for an industry-leading SaaS platform from the ground up.
  • Have true end-to-end influence: Drive both the strategy and execution—building our brand, leading the team, steering campaigns, and measuring impact.
  • Work closely with founders and leadership: Enjoy a unique, high-impact role within a collaborative team where your voice drives key decisions.
  • Grow alongside a winning team: Gain leadership opportunities as ScorePlay expands globally, with the chance to significantly influence and scale the marketing organization.
  • Empower storytelling in sports: Collaborate with the world’s top sports properties to showcase their stories through our technology.
  • Thrive in an international environment: Our diverse, dynamic team operates from the heart of New York, pairing global ambition with a vibrant, supportive culture.

✨ Location, Compensation & Benefits

  • Location: New York City; primarily on-site (offices in Williamsburg)
  • Compensation: $150,000–$200,000 base salary, depending on experience
  • Benefits: Comprehensive health insurance, 401(k) plan, and benefits supporting your well-being and professional development.
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