Marketing Manager

Job Type: Full Time
Job Location: Ocala - FL

Gailey Enterprises Real Estate

Gailey Enterprises Real Estate is seeking a highly creative, detail-oriented Marketing Assistant with strong technical skills to elevate our brand presence across digital platforms, print campaigns, and video channels. This role is hands-on and fast-paced, supporting our multi-state award winning real estate firm and our nationally televised brand, Selling with The Gaileys.

The ideal candidate is a Canva wizard, campaign builder, and tech-savvy marketer who thrives on bringing big ideas to life while managing the details that make campaigns successful. Real estate marketing experience and MLS familiarity is a strong plus.

Compensation: $55,000 – $65,000 yearly

Qualifications

  • 2+ years of marketing experience (real estate marketing preferred).
  • Expert proficiency in Canva with a strong design portfolio.
  • Hands-on experience with Mailchimp or comparable newsletter software.
  • Proficiency in Google Docs/Sheets/Slides for collaboration.
  • Comfortable editing and updating websites in Squarespace.
  • Familiarity with CRMs (Follow Up Boss, Lofty, or similar).
  • Strong skills in video editing (CapCut, YouTube tools, or comparable).
  • Excellent copywriting and editing skills.
  • Highly organized, deadline-oriented, and adaptable in a fast-moving environment.

Preferred Skills

  • Prior experience in real estate marketing or MLS systems.
  • Knowledge of SEO, social media algorithms, and digital ad campaigns.
  • Experience coordinating with photographers, videographers, and creative teams.

Compensation & Perks

  • Competitive pay (commensurate with experience).
  • Growth opportunities within a multi-state brokerage and national TV brand.
  • Exposure to luxury real estate and national media campaigns.
  • Collaborative, high-energy work culture with the Gailey Enterprises team.

Responsibilities

Key Responsibilities

  • Visual Content Creation
  • Design professional marketing materials, including flyers, brochures, social media graphics, email campaigns, and listing presentations using Canva.
  • Assist in creating branded content for Gailey Enterprises and Selling with The Gaileys TV show promotions.
  • Digital Campaigns & Newsletters
  • Build and manage Mailchimp (or similar platform) newsletters and automated drip campaigns.
  • Write, edit, and format engaging content tailored for buyers, sellers, and agents.
  • Website & Online Presence
  • Update and maintain content on Squarespace and ensure consistency with brand standards.
  • Support SEO and blog content publishing.
  • CRM & Marketing Automation
  • Manage and execute campaigns within Follow Up Boss and Lofty, including lead nurture sequences, property alerts, and client touchpoints.
  • Video Production & Editing
  • Edit property tours, lifestyle videos, and short-form social content using CapCut, YouTube Studio, and other editing tools.
  • Optimize videos for YouTube, Instagram, TikTok, and Facebook.
  • Project Coordination
  • Collaborate with agents, brokers, and media partners to execute marketing campaigns on time.
  • Track campaign results and provide reporting on performance.
  • Bonus: Real Estate Marketing Expertise
  • Familiarity with MLS platforms, inputting listings, pulling reports, and integrating MLS data into marketing campaigns.