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Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Orem - UT

Lakanto

The Marketing Manager will play a key role in shaping and executing the marketing strategy for the Saraya family of brands including Lakanto, arau.baby and Happy Elephant.

They will report directly to the VP of Marketing & Creative to execute dynamic and engaging marketing campaigns. This leadership position requires a deep understanding of brand positioning, digital marketing, content creation, and market research.

They will be responsible for overseeing the development and implementation of marketing campaigns, managing the marketing team, and ensuring that all efforts align with the brand’s overall goals and objectives. The ideal candidate will be a visionary, innovative thinker with a strong background in marketing leadership and a proven track record of delivering results in a fast-paced environment.

Key Responsibilities:

Strategic Marketing Leadership

  • Develop and execute a comprehensive marketing strategy to strengthen the brands and position in the market.
  • Lead the creation and implementation of multi-channel marketing campaigns, including digital, social media, content marketing, events, and PR efforts.
  • Drive market research and competitive analysis to stay ahead of industry trends and identify new opportunities for growth.
  • Collaborate with senior leadership to set measurable goals and KPIs, tracking performance to ensure marketing efforts deliver a solid return on investment (ROI).

Team Management & Development

  • Manage, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and results-oriented performance.
  • Project manage projects, timelines, budgets and tools effectively.
  • Oversee the development of the team’s skills, offering guidance, professional development opportunities, and feedback to support career growth.
  • Ensure efficient allocation of resources and effective prioritization of projects across the marketing team.

Brand Management

  • Lead the development of the brands positioning, messaging, and visual identity to ensure consistency across all marketing touchpoints.
  • Craft compelling narratives and marketing materials that showcase the brands unique position, features and benefits, and customer success stories.
  • Champion brand consistency across all communications, both internally and externally, maintaining a strong and coherent brand image.

Digital Marketing & Growth

  • Oversee the development and execution of digital marketing strategies across owned, earned, and paid media channels, including SEO/SEM, email marketing, social media, and paid advertising.
  • Implement innovative tactics to drive lead generation, increase brand awareness, and engage new and existing audiences.
  • Utilize analytics and marketing automation tools to optimize campaigns, track performance, and continuously refine strategies for maximum impact.

Client & Partner Relations

  • Collaborate with clients and other departments (creative, strategy, media) to align on messaging and ensure marketing campaigns meet their needs.
  • Serve as the marketing thought leader within the agency, offering insights and recommendations to clients and partners.
  • Manage relationships with external vendors, contractors, and agencies, ensuring deliverables meet quality standards and are on time.

6Budget & Resource Management

  • Develop and manage the marketing budget, ensuring resources are allocated effectively to achieve key marketing objectives.
  • Ensure cost-effective marketing practices while maintaining a high standard of quality and creativity.
  • Track expenditures, forecast future needs, and report on budget performance.

Reporting & Analytics

  • Monitor and report on key performance metrics (KPIs) to assess the effectiveness of marketing initiatives.
  • Provide regular updates to senior leadership on campaign performance, insights, and recommendations for improvement.
  • Use data-driven insights to continuously refine strategies and tactics for future campaigns.

Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a combination of formal training and equivalent experience
  • Minimum 7-10 years of progressive career experience in marketing, with at least 3-5 years in a leadership role, ideally within a media agency or creative services environment.

Skills & Expertise

  • Strong understanding of marketing strategies
  • Proven ability to lead and manage a team, with excellent interpersonal and communication skills.
  • Exceptional project management skills, with the ability to juggle multiple priorities and deadlines.
  • Expertise in data analysis and performance tracking tools (Google Analytics, HubSpot, etc.).
  • Creative thinker with a strategic mindset and the ability to drive innovation in marketing campaigns.
  • Excellent written and verbal communication skills, with a knack for creating persuasive and engaging content.
  • Experience with marketing automation, CRM systems, and media buying is preferred.
  • Able & willing to travel nationally for brand events as needed

Benefits & Company Perks

  • 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
  • Excellent Medical, Vision & Dental Coverage
  • Voluntary Short & Long-Term Disability Coverage
  • 401K & Optional HSA Matching Program
  • Team Building Activities & Company Events
  • Free Products
  • Free Off-site Gym, Yoga & Spin Rooms
  • Meaningful work for a company making a positive impact in the world!
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