AccuWeather

The AccuWeather For Business Marketing Manager will lead the execution of marketing strategies and the development of content to support sales and customer engagement.

Responsibilities include crafting and managing product positioning, messaging, and packaging for AccuWeather For Business’ services and weather solutions; collaborating with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories; implementing product marketing campaigns and bundles; coordinating marketing deliverables supporting new product releases and updates; managing content strategy across all customer touchpoints including presentations, brochures, and digital platforms; and analyzing customer insights and data to inform marketing strategies and improve the customer experience.

Qualifications include a Bachelor’s degree in Marketing, Communications, Business, or a related field; 2–4 years of B2B marketing experience with strong skills in content creation and campaign execution; proven experience developing sales materials and pitch decks for enterprise clients; strong written and verbal communication skills; ability to analyze data, translate insights into action, and measure outcomes; experience with CRM and marketing platforms such as HubSpot, Salesforce, and Google Analytics; excellent project management skills; and a collaborative mindset with cross-functional experience in sales, product, and customer success.

The position can be located at AccuWeather’s State College, PA Headquarters or based in New York City.