Marketing Manager

Job Type: Full Time
Job Location: Boston - MA

Tatte Bakery & Cafe

Summary of Responsibilities

Marketing Communications & Content Development

  • Own and maintain the marketing communications calendar, ensuring alignment across digital platforms including email, website, app, paid advertising, social media, etc.
  • In partnership with the Brand/Creative/Concept team, develop compelling and on-brand content for the website, app, and loyalty programs to engage and retain guests.
  • Execute promotional campaigns and messaging strategies that drive guest engagement.

Website Optimization & A/B Testing

  • Own 6-12 month roadmap for Tatte’s web & app presence.
  • Plan and execute A/B tests to improve website performance, user experience, and conversion rates.
  • Analyze test results, extract insights, and recommend data-driven optimizations.
  • Work closely with partner vendors to define requirements and see through the implementation of UI/UX improvements.

Analytics & Performance Tracking

  • Monitor and analyze website performance metrics (conversion funnel, traffic sources, order mix, etc.) to inform marketing strategies.
  • Provide insights and recommendations based on data trends to optimize guest acquisition and retention.
  • Utilize tools such as Google Analytics, Adobe Analytics, or similar to track and report key KPIs.

Loyalty Program Management

  • Partner with internal and external partners to become a subject matter expert in Tatte’s loyalty offering and support the day-to -day management of the program.
  • Coordinate development and deployment of creative assets for web, email, app and in-cafe.
  • Provide onsite support during in-person events such as loyalty guest experiences or new cafe openings.
  • Analyze data to identify areas of success and opportunity to inform future iterations of loyalty program.

Other Duties As Assigned

Working Conditions / Essential Functions

  • Ability to travel 15% +/-
  • Able to work Monday to Friday
  • Able to sit and read

Position Requirements

  • 5-8 years of experience in digital marketing, content strategy, or website optimization roles.
  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • Experience developing roadmaps and informing marketing strategies.
  • Strong verbal and written communication skills coupled with both demonstrated ability to effectively influence cross-functional stakeholders and with a keen eye for brand voice and guest engagement.
  • Strong project management skills and highly organized with the ability to prioritize and manage multiple projects simultaneously.
  • Ability to independently scope ambiguous problems, devise solution options, and execute on solutions.
  • An entrepreneurial mindset with the ability to thrive in an ambiguous and fast-paced environment with a dynamic bias for action.
  • Strong understanding of conversion funnels, web traffic sources, and digital analytics.
  • Ability to translate data insights into actionable marketing strategies.
  • Hands-on experience with A/B testing.
  • Proficiency in Google Analytics, Adobe Analytics, or similar tools.
  • Experience working with content management systems (CMS) and app-based marketing and willing to learn softwares including email marketing, DAM, etc.

Our Benefits And Perks

  • Competitive pay (base pay starts at $105,000 & position is bonus eligible), commensurate with experience and skills
  • 401(k) (with a vesting match)
  • Free employee assistance program services
  • Health, dental and vision insurance
  • Free drinks and generously discounted meals
  • Exciting potential for growth with a rapidly growing company