AACSB
AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), insights and thought leadership, and transformative learning (e.g., conferences, seminars, and digital learning) to over 1,900 member organizations and more than 1,000 accredited business schools represented across 100+ countries.
Guided by our core values of Members First, Inclusivity, Global Unity, Excellence, and Curiosity, we are dedicated to transforming business education to create a lasting, positive impact on society. Through a global lens, we foster collaboration between educators, students, and businesses to cultivate the next generation of great leaders.
Synonymous with the highest standards of excellence since 1916, AACSB continues to connect and empower the business education community, ensuring a dynamic and inclusive future for business education worldwide.
As the Marketing Manager, you will be responsible for developing and leading marketing efforts for AACSB’s learning and development (L&D), membership, accreditation, and strategic relationship management initiatives globally and in the Americas. This position manages marketing functions as an individual contributor and will not have direct or indirect reports.
Workplace type: Hybrid and will be based in Tampa.
How You Will Contribute
- Marketing Promotions: Develops, executes, and measures success of marketing promotion plans and activities to support revenue goals for organizational initiatives. Global and regional campaigns include digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, promotion on membership platforms, and sales outreach support.
- Member Communications: Facilitates with MarCom team leaders on global and regional communications, developing personalized messaging for all channels based on member segment, role, interests, and region to streamline communications, increase engagement rates, and drive Calls to Action (CTAs).
- Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT.
- Sales Support: Provides sales support materials for each stage of the sales and engagement funnel including presentations, emails, fact sheets, website landing pages, product information pages.
- Cross-Functional Support: Collaborates with the regional heads, membership, L&D, accreditation, and strategic relationship management team to provide operational marketing planning and support for on-site events, dues renewal campaigns, and member announcements.
- Perform duties in accordance with AACSB International’s Mission and Values.
Requirements
- Fluency in English language
- Five plus (5+) years of marketing, communications, and related experience, with two (2) years’ experience independently managing large projects
- Bachelor’s degree in Marketing or a related field from an accredited college or university
- Minimal domestic travel (5%)
- Demonstrated, successful experience with implementing successful marketing strategies and campaigns
- Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders
- Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics
- Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI
Preferred Qualifications
- Master’s degree in Marketing or a related field from an accredited college or university
- Experience in higher education or business education
- Bi-lingual (Spanish)