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Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: US - Remote

VIAVI Solutions

Inertial Labs, Inc. (a VIAVI Solutions Company) is ISO 9001-2015 certified developer, manufacturer and supplier of unique inertial sensing technologies based state-of-the-art Inertial Measurement (IMU), Inertial Navigation (INS), Inertial Orientation (AHRS) and Motion control (MRU) solutions.

We are currently seeking an ambitious and highly skilled Marketing Manager with a track record of exceptional, transformative marketing practices. In this role, you will increase productivity, inspire and motivate employees, and optimize our company’s market share.

Candidates will have tremendous opportunities to create and manage innovative marketing policies and campaigns that shape the future of our organization. Candidates for this role will be creative, charismatic, knowledgeable, and exceptionally well-versed in the latest sales and marketing techniques as well as tried-and-true practices.

Duties & Responsibilities:

Marketing Manager Duties and Responsibilities

Digital marketing

  • Work with sales team to drive customer-specific activities and build partner-level relationships with targeted customers;
  • Manage the design, development, content, and optimization of the Inertial Labs website;
  • Increase the online visibility of the website through SEO improvements;
  • Create and run Google Ads, Microsoft and LinkedIn campaigns;
  • Develop and execute predictable and scalable digital campaigns to identify, nurture and convert prospects to opportunities;
  • Develop, design and run Account Based Marketing – (ABM) campaigns to create opportunities with key accounts;
  • Create and run targeted campaigns for key industries;
  • Liaise with industry partners to launch digital ad campaigns;
  • Set up and oversee marketing analytics (Google Analytics, Microsoft Ads, Google Data Studio, etc);
  • Ownership of email marketing, paid socials (LinkedIn), and web advertising channels;
  • Continuously measure, analyze, and report campaign performance metrics to show results and business impact to the broader teams;
  • Searching new and managing (content, advertising, campaigns) existing marketplaces;

Marketing Materials

  • Manage design and up-to-dating all products Datasheets;
  • Create Company Presentations and Company Corporate profile for a wide range of audiences, customers, use-cases, products and applications;
  • Manage design of the white papers and articles from Test Reports written by engineers;
  • Manage creation of the video marketing materials like video tutorials, advertising videos, etc.;
  • Assist Application Engineering by writing industry content and articles to educate the market about our solutions and initiatives;

Tradeshows

  • Searching and proposing the most effective exhibitions, conferences, tradeshows;
  • Planning the most essential tradeshows around the world;
  • Prepare marketing materials for tradeshows;
  • Manage design and production of all materials required for tradeshows (booth, graphics, brochures, demo units etc.)
  • Work together with Sales Department to attend scheduled tradeshows.

IV. Marketing Budgets and Expenses

  • Yearly expense reports and estimations for upcoming year.

Pre-Requisites / Skills / Experience Requirements:

Marketing Manager Requirements & Qualifications

  • The right candidate will need solid experience and a strong track record in offline & digital marketing, marketing materials and marketing events (exhibitions, conferences, online webinars etc.)
  • This position requires a highly motivated, self-sufficient professional with technical acumen who is focused on results and can interface and communicate effectively at all levels. We are looking for a professional with:
  • Fluent English (must), incl. strong English writing skills
  • 3+ years of experience in B2B digital marketing in (high) tech within a global organization with multiple product lines
  • Degree in digital marketing preferred
  • Understanding of sensors and systems is a plus
  • Experience with digital multi-channel marketing campaigns
  • Excellent level of CRM management (must, preferably HubSpot)
  • Strong analytical skills
  • Customer-centric mindset
  • Solid experience working with tools like HubSpot, SEMRush, Google Analytics, Google, LinkedIn & Facebook ads
  • Experience working with SEO
  • Ability to work in a fast-paced environment that changes rapidly
  • Experience to manage outsource designers (like Fiverr etc.);
  • Proven experience and creativity in developing effective marketing material (Datasheets, white papers etc.)
  • Experience in planning and organizing exhibitions from the scratch (registration, booth, design, marketing materials, travel plans etc.)
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