Zeta Charter Schools

Are you looking to make a BIG impact? At Zeta, we pursue an unprecedented combination of high academic achievement and social-emotional development for our students. We insist that every student receives a world-class education while fostering a love for learning. We are passionate about changing the landscape of public education in New York City and beyond, and we are uncompromising in our mission.

Currently, we operate multiple elementary and middle schools in the Bronx and Upper Manhattan. We plan to grow and open 1-2 schools each year because children in every community deserve excellent, equitable education. Join our growing team today, and be a change agent for children.

Our Network office is located at 401 W. 218th St., New York, NY 10034. Our Network team follows a hybrid work schedule: we work in-person from our office on Tuesdays and Thursdays with optional remote days on Mondays, Wednesdays, and Fridays, if your team’s scope of work permits.

Deliver powerful results

To achieve our vision, we are searching for a Marketing Manager to, in close partnership with the director of marketing, oversee various marketing activities to support student and talent recruitment, fundraising efforts, advocacy campaigns, and other organizational initiatives.

The ideal candidate has:

• Bachelor’s Degree and 4+ years of professional experience; Management consulting and/or advertising experience strongly preferred
• Strong analytical skills with the ability to interpret complex data and generate meaningful insights
• Superb organizational and project management skills; Ability to manage multiple tasks and priorities in a dynamic, fast-paced environment
• Excellent communication skills, both written and verbal
• Comfort in learning new tools and platforms; eagerness to learn and grow
• Experience in marketing, media planning and/or client services partnering with creatives and media vendors preferred, but not required
• Experience in charter schooling or other mission-driven, fast-growth organizations preferred, but not required

Responsibilities:

• Develop and manage Zeta’s marketing assets, from brief to implementation (e.g., creating media plans, buying local traditional media such as print, out-of-home), to ensure engaging content is delivered across target audiences.
• Co-design, plan, and execute marketing campaigns and digital marketing initiatives, including website improvements, Search Engine Optimization (SEO), social media marketing, and online advertising
• Track performance and monitor, analyze, and report on metrics and KPIs across marketing initiatives to assess and manage effectiveness. Use insights to inform future strategies and media mix adjustments to optimize ROI
• Manage marketing projects, collaborating with external partners (e.g., agencies, photographers, designers, etc.) and coordinating with internal teams
• Support Marketing Director in creating and codifying scalable processes to produce and distribute assets across owned and paid platforms
• Develop and maintain a strong understanding of the current digital media landscape, and Zeta’s target audiences, allowing our advertising to stay on top of the latest media trends. Build expertise on lead generation, Search Engine Optimization (SEO), website best practices
• Wear multiple hats as a part of a lean startup-up team, supporting the work of others on the team and taking on new projects and tasks as needed

Join our purpose-driven community

Zeta teammates are lifelong learners who live with child-like joy and a deep sense of purpose. We disrupt the status quo and tackle problems together. Our team stands united by our commitment to a limitless future for every child. Our Zeta team is comprised of top talent with incredible schooling and private sector experience. At Zeta:

• We are passionate about our mission of providing world-class education to all students
• We bring a mindset of growth, flexibility, and openness to feedback
• We are hungry and determined to not only meet our goals, but surpass them
• We are humble, willing to put the team’s needs ahead of our own, and committed to contributing to a collaborative work environment
• We have a high bar for excellence and sweat over the details
• We are caring and put team over individual at all times

We are accepting applications on a rolling basis. The salary range is between $75,000 and $90,000. New hires can expect to be brought into the organization at a salary at or near the start of the ranges, depending on relevant experience and internal equity. Compensation is based on our salary scales. Managers and above are eligible to receive an annual discretionary, merit-based performance bonus.