Sonrava Health
We are seeking a highly motivated and strategic Marketing/Senior Marketing Manager to join our dynamic team. This individual will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and business growth. The ideal candidate has a proven track record in creating and managing campaigns across multiple channels, with a strong focus on direct mail and social media, along with exceptional critical thinking and analytical skills.
- Develop and implement multi-channel marketing strategies to meet business objectives, focusing on customer engagement and lead generation.
- Lead direct mail marketing campaigns, including targeting, creative direction, and performance analysis.
- Oversee social media strategy, ensuring alignment with brand messaging, audience engagement, and business goals.
- Analyze campaign performance data to drive continuous improvement and optimize ROI.
- Monitor market trends and competitor activities to adjust strategies accordingly.
- Manage marketing budgets, timelines, and reporting to ensure timely execution of campaigns.
- Stay updated on industry best practices and emerging marketing technologies.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing strategy, direct mail, and social media management.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proven experience in managing and optimizing marketing campaigns across multiple channels.
- Excellent written and verbal communication skills.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Proficiency with marketing software tools and CRM platforms.
Preferred Qualifications
- Experience in direct-to-consumer (DTC) marketing.
- Experience with marketing automation tools and analytics platforms.
- Healthcare experience is a plus