Resonary

For the Marketing Manager position at Resonary, we are seeking a self-motivated and passionate individual who will help to further develop our brand identity. The ideal candidate is obsessed with quality and insights, and seeks to find creative ways to connect who we are to the right people. They are a marketing professional with experience excelling in a start-up environment, are comfortable taking initiative and working independently, and are excited by the concept of working on multiple projects at once.

Marketing Manager Roles:

• Developing Marketing Strategies: This involves creating long-term and short-term marketing plans to achieve our objectives. Strategies may include segmentation, targeting, positioning, and messaging. Creative and experimental strategies encouraged.
• A/B Testing: Be able to put together multiple test methods to test multiple hypotheses and conclude the best strategy.
• Market Research: Conducting market research to understand consumer needs, preferences, and behaviors. This may involve analyzing data, studying competitors, conducting interviews and surveys.
• Brand Management: Building and maintaining the company’s brand image. This includes managing brand identity, messaging, and ensuring consistency across all marketing channels.
• Advertising and Promotion: Planning and executing advertising campaigns across various channels. This may also involve managing relationships with advertising agencies.
• Digital Marketing: Overseeing digital marketing efforts such as social media marketing, search engine optimization (SEO), email marketing, and content marketing.
• Analytics and Reporting: Monitoring and analyzing marketing metrics to track the effectiveness of campaigns and make data-driven decisions. This includes measuring ROI, conversion rates, and other key performance indicators (KPIs).
• Continuous Learning and Improvement: Keeping up-to-date with industry trends, new AI tools + technologies, and best practices in marketing, and continuously improving marketing strategies and tactics.

Qualifications and skills:

• Skilled in excelling amid the challenges of a start-up environment
• Must have some administrative experience
• Must be familiar w category design and brand archetypes
• Has experience with copywriting
• Must be able to work on multiple projects and platforms at once
• Must be able to work in US time zones
• Must be able to sit at a computer for an extended period
• Must have fluency in managing independent tasks
• Excellent written and verbal communication skills
• Knowledge and experience with Google Suite and CRM systems
• Has experience with Monday.com
• Passionate about finding creative solutions to complex problems

Closing thoughts:

The startup world is full of unknowns. If you’re like us, that’s an exciting way to live. We’re 100% dedicated to our mission and looking for teammates who want to work hard on meaningful projects with us. We’re looking for people with an experimental mindset and friendly attitude to join a new, motivated team. If you’re ready to take on a challenge and put in the hard work, we encourage you to apply. Remember, great things rarely come from comfort zones.