Tawa Supermarket

Position Overview: We are seeking an outgoing, goal-oriented, and resourceful Marketing Manager to join our team. This role will be responsible for developing and executing local marketing strategies for our East Coast stores, total of 8 stores in New Jersey, New York, Massachusetts, Virginia, Maryland. The ideal candidate will have a strong understanding of the Asian grocery landscape and be able to drive foot traffic, support store sales, and enhance the overall in-store experience.

Key Responsibilities

• Develop and implement local marketing strategies tailored to each store to increase foot traffic and boost sales.
• Plan and execute in-store events during weekends, ensuring a lively and engaging shopping experience.
• Create and manage signage, promotional materials, and other marketing assets to boost store visibility and sales.
• Conduct competitive studies and maintain a pulse on local markets to identify strengths, areas for improvement, and opportunities for growth.
• Collaborate with store managers to continually improve the in-store experience and presentation.
• Manage local social media and digital marketing campaigns, focusing on engaging Millennial and Gen Z customers.
• Relate to and effectively communicate with customers from diverse cultural backgrounds, including first and second-generation Asian Americans.
• Travel frequently to different store locations for on-site support and event execution.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet goals.
• Develop and maintain relationships with local media and influencers to promote store events and initiatives.
• Coordinate with vendors for promotional partnerships and in-store demonstrations.
• Oversee customer loyalty programs and promotions to enhance customer retention.
• Provide regular reports and insights on marketing activities and outcomes to senior management.
• Conduct market research to identify customer trends and preferences, adapting marketing strategies accordingly.
• Manage the marketing budget effectively, ensuring all activities are cost-efficient and within budget.
• Develop and execute seasonal marketing campaigns to drive sales during peak times.

Requirements

• Minimum of 5-7 years of marketing experience, specifically in the food category or grocery industry.
• Strong focus on digital marketing and social media engagement.
• Bilingual proficiency (English & Chinese) is a must.
• Willingness to travel as required.
• Organized and self-motivated, with excellent project management skills.
• Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
• Strong interest in and understanding of the Asian grocery market and community.
• Must be legally authorized to work in the United States without sponsorship.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 50 pounds at times.

Position Details

• Employment Type: Full Time.
• Location: 133 Randolph St, Brooklyn, NY 11237.
• Required Travel: 25%-50%.
• Salary: $80,000 – $90,000/year.

Benefits

• Medical, Dental, and Life Insurance.
• 401(k) Retirement Savings Plan with 4% Company Match.
• Long-Term Service Award.
• Employee Discount.
• Paid Time Off.
• Employee Recognition Program.