Bisnow
The Bisnow marketing team gets to drive results and touch every part of the business–from managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives–Bisnow marketing focuses on impact. As a member of the team, you’ll get the chance to collaborate across teams on a daily basis, partnering with tech, production, event coordination, editorial, and sales to promote our products, build our brand, and connect the commercial real estate industry.
Bisnow Overview
BISNOW is an industry leading, vertically integrated B2B platform serving the trillion dollar commercial real estate industry across the U.S., Canada, the UK and Ireland. Our mission is to inform, connect and advance the commercial real estate community to do more business. From events and news to marketing services, talent solutions and now DaaS, BISNOW reaches millions of all-digital readers as well as thousands of event attendees, speakers, sponsors, advertisers and businesses looking to do more deals within CRE.
Operating in almost 50 MSAs across North America, the UK and Europe, we tend to think globally, but strive to connect people hyper-locally.
Key Responsibilities
- Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
- Own social media management for Bisnow brand, collaborating with internal marketing team, sales and editorial teams to build content calendar, create engagement strategy and manage brand voice across platforms
- Analyze & refine data – using reporting tools including Marketo, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities
- Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales
- Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales
- Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.
- Establish strong brand guidelines, working closely with CMO and design teams, to create consistency, elevate brand look & feel, and strengthen market position. Write creative briefs, oversee ad designs, and provide feedback to create campaigns that drive user acquisition and engagement
What are we looking for?
- Must have 1 – 3 years of marketing experience in media, live events or digital role
- Experience building, optimizing and reporting on multichannel marketing campaigns
- Strong excel and analytical skills.
- Comfortable with analyzing large data sets to make informed marketing decisions
- Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change
- Team-oriented, but able to work independently
- Experience working with Marketo or another email marketing toolGoogle Analytics, Canva, and event marketing experience is a plus
What’s in it for you?
- Competitive compensation structure!
- Medical, Dental and Vision Insurance – effective the 1st of the month following your start date
- Short and Long Term Disability Insurance – this includes maternity and paternity leaves as well
- 401K Profit Sharing Plan
- Flexible Spending Account
- Health Savings Account
- Dependent Care Account
- Unlimited Vacation Days
- 7 days paid sick leave
- 9 paid Holidays
- Referral Bonus Program
- Pet Friendly Offices
- You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate)