Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Cary - NC

 Marmon Holdings

The Marketing Manager at Trensor, a leading manufacturer and distributor of cutting-edge vehicle electronics, is responsible for orchestrating comprehensive marketing strategies that drive brand awareness, amplify product positioning, and align with revenue targets. The role involves developing annual strategic marketing plans for key product lines, overseeing successful product launches, and collaborating seamlessly across departments to ensure cohesive execution.

 

By delving into market intelligence and understanding buyer behavior throughout distribution channels, this role shapes Trensor’s competitive advantage and fosters innovation. Through effective communication with the sales team, this individual articulates the unique value proposition of Trensor’s products and provide essential insights to guide the overall marketing strategy. Additionally, this position will oversee the creative production of marketing materials, implementation of Trensor’s Web Strategy for optimal online presence, and strategically integrate technology to keep the company at the forefront of the dynamic vehicle electronics landscape.

Digital Marketing Strategy:

  • Develop, implement, and optimize digital marketing strategies to support the Trensor, Rostra & 3FP growth plans, including email campaigns, website management, and social media platforms.
  • Plan, execute, and enhance campaigns across channels with engaging content.
  • Ensures that all marketing activities comply with relevant regulations and industry standards. Stay informed and communicate changes in regulations that may impact marketing strategies.

Website & Social Media Leadership:

  • Oversee the effectiveness of Trensor company websites, ensuring content is up-to-date, user-friendly, and optimized for search engines (SEO).
  • Support website development roadmap for future improvements; identify areas for website enhancement based on performance, user feedback, competitive intel, etc.
  • Manage and expand Trensor’s media presence. Develop and execute social media campaigns to increase brand awareness and engagement.

Email Marketing Execution:

  • Develop an email marketing campaign strategy; execute email campaigns to drive website traffic and online conversions, promote company initiatives.
  • Segment email lists and personalize content to maximize open rates, click-through rates, and overall campaign effectiveness.

Analytics & Reporting:

  • Identify KPIs and metrics for measuring digital marketing success.
  • Monitor digital marketing performance using analytics tools (Google Analytics, Campaign Monitor, etc.). Prepare reports and presentations on key metrics and insights.

Content Creation & Management:

  • Lead content creation efforts across both digital and traditional channels, including copywriting, imagery, and video production.
  • Provide creative direction for new content initiatives, ensuring brand consistency and adherence to messaging guidelines.

Traditional Marketing:

  • Oversee traditional marketing efforts, including presentation and print materials, trade show support, and other offline initiatives, ensuring alignment with overall marketing objectives.
  • Collaborate with creative and media vendors to integrate various marketing initiatives across channels, maximizing reach and consistency.

Other Cross-Functional Initiatives:

  • Implement platforms for transparent sharing of marketing materials and customer successes internally to address the communication gap and ensure all employees are informed and engaged.
  • Establish and execute a plan for internal communication activities to provide employees with frequent updates on marketing initiatives, customer wins and other business priorities.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field, with a minimum of 5+ years of experience in digital marketing, traditional marketing, and content development OR 8+ years’ equivalent experience.
  • Proven track record of developing and implementing successful digital and traditional marketing strategies.
  • Experience in content development across various channels, including digital and traditional platforms.
  • Strong analytical skills with the ability to derive insights and make data-driven decisions.
  • Experience in managing creative agencies and third-party vendors, ensuring successful collaboration and project execution.
  • Proven ability to lead cross-functional projects and effectively influence others through demonstrated leadership and team management abilities.
  • Exceptional written and verbal communication skills, adept at influencing stakeholders and driving alignment.
  • Creative thinker with a passion for innovation and staying updated on industry trends.
  • Ability to travel up to 20%

Qualifications include:

  • Strategic Planning
  • Market trends analysis
  • Project Management
  • Strong communication skills and ability to communicate with sales team/channel partners
  • Analysis of Market Demand, Market Share and Value Proposition of own products vs. main competitors

 

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