Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Iowa

University of Iowa

UI Health Care’s Marketing and Communications department seeks a talented Marketing Manager to work with a broad base of stakeholders to develop, implement, and evaluate marketing communications plans to meet the strategic needs of the enterprise. These identified priorities include service lines and programs that are in alignment with the brand and available resources. The successful marketing manager also advances marketing communications innovation and techniques to position University of Iowa Health Care as the state’s comprehensive academic medical center.

This position is eligible for hybrid work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Key Responsibilities

Marketing Plan

  • Contributes to the overall strategic marketing plan for UI Health Care, including UI Hospitals & Clinics (includes UI Stead Family Children’s Hospital), UI Physicians (practice plan), and Carver College of Medicine.
  • Develops and implements marketing programs that support the growth and development of key clinical services, overall image enhancement, build preference and awareness, digital and email marketing campaigns, and contribute to profitable clinical activity.
  • Identifies market segments appropriate to each assigned service line; customizes the marketing plan and media mix to reach diverse audiences, including referring physicians, employers, payors, consumers, and selected others.
  • Recommends the marketing mix required to reach each key segment; produces and distributes collateral, direct mail, email, print and broadcast advertising, digital and social advertising, publications, and other materials to reach each segment.
  • Integrates the marketing plan and its implementation with Digital and Multimedia colleagues to ensure that the web can serve as an effective call to action, a core information source, and an aid to channeling and engagement of target segments.
  • Collaborates with other team members for strategic communications, creative services, social media, and digital media planning and execution in support of marketing objectives. Ensures consistency and accuracy of content across multiple platforms and deliverables.
  • Establishes measurable marketing objectives and develops control and tracking systems to measure and report on performance in achieving specific marketing objectives.
  • Works to ensure that all marketing activities undertaken by the clinical enterprise are aligned with UI Health Care’s strategic goals, mission, values, vision, and key behaviors.

Research and Analysis

  • Uses data to establish marketing and digital plans and defines performance metrics.
  • Conducts marketing readiness audits of areas requesting marketing assistance.
  • Recommends and implements qualitative and quantitative market research in support of the assigned service lines.
  • Provides digital performance reporting and analysis to drive greater audience engagement.
  • Identifies and tracks the most meaningful metrics associated with specific marketing objectives.
  • Assists with competitor and general trend analysis of internal and external market and other performance data, translating the data into information for decision-making.
  • Presents research findings, including routine and special reports, to a broad base of selected stakeholders.

Financial Responsibility

  • Creates itemized project-specific budgets and provides ongoing tracking of actual spend vs. budget, conducting reconciliation processes as needed.
  • Has budget management accountability for projects; manages within a defined expense budget.
  • Provide input into the overall marketing budget.
  • Recommends revenue-generating programs and services.
  • Focuses on generating profitable growth in patient activity, preference, and awareness for assigned service lines; launches new clinical and digital services.

Supervision/Leadership

  • Supervises assigned student volunteers and employees on tasks and projects related to services within the area of responsibility. Provides direction and mentoring for junior staff and students.
  • Contributes to a positive workplace environment.

Project Management

  • Prepares detailed project implementation plans and timelines.
  • Facilitates project development with internal and external support staff, including designers, photographers, vendors, web developers, and others.
  • Identifies time requirements, project milestones, and deadlines.
  • Delivers projects on time and within budget.
  • Ability to effectively and efficiently plan and prioritize deliverables and resources working across projects.

Communications/Relationship Building

  • Serves as client liaison to division, department, and service line administrators, individual physicians, and other internal clients.
  • Communicates project goals, strategies, tactics, and other details to key stakeholders.
  • Serves on committees, boards, and other groups representing UI Health Care and the Marketing and Communications Department, as requested.
  • Liaison with digital and email vendors.
  • Builds relationships with Center for Advancement and Office of Strategic Communications colleagues related to assigned service lines and digital projects, as well as external community groups.

Required

  • Bachelor’s Degree in Communications, Marketing, Journalism, Business, or similar field or an equivalent combination of education and experience.
  • Five years in health care marketing or brand management.
  • Experience in CRM, digital marketing strategy, SEO, and paid search campaigns.
  • Comprehensive understanding of brand positioning and awareness.
  • Excellent oral, written, and presentation skills.
  • Proficiency in Excel, PowerPoint, database, and analytic tools.
  • Valid driver’s license plus the ability to meet the University of Iowa Fleet Safety program driving standards.

Desired

  • Master’s Degree in Marketing or Business is highly desired.
  • Experience marketing in a complex academic medical institution is highly desired.
  • Experience in maximizing and analyzing CRM data.
  • Experience with digital reporting tools.
  • High degree of creativity, energy, self-motivation, initiative.
  • Academic Medical Center or multi-hospital system marketing experience.
  • Experience in clinical service line marketing and marketing a large physician practice.

Application Process: To be considered, applicants must upload a cover letter and resume (under the submission of relevant materials) that clearly address how they meet the listed required and desired qualifications of this position. Job openings are posted for a minimum of 14 calendar days. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification.

Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Sharon Walther at [email protected].

This position is not eligible for University sponsorship for employment authorization.

Additional Information

  • Classification Title: Marketing Manager
  • Appointment Type: Professional and Scientific
  • Schedule: Full-time
  • Work Modality Options: Hybrid within Iowa

Compensation

  • Pay Level: 5A

Contact Information

 

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