Marriott International

At Marriott International, you have the opportunity to grow in your career, work with teammates that feel like family, and help make our world a better place.

The US GRANT, a Luxury Collection Hotel San Diego, located at 326 Broadway, San Diego, California, 92101, is currently hiring a Marketing Manager.

Responsibilities include:

Promoting on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals.
Building direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
Showcasing Food and Beverage promotions, both to hotel guests and to local patrons.
Connecting into resources in their region.
Liaising and building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
Developing and executing basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals.
Supporting and implementing marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
Managing all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
Activating incremental marketing opportunities ranging from partnerships, third-party sites, and CVBs.
Reporting out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.

CANDIDATE PROFILE

Education and Experience Required:

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years of experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years of experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Marketing and Digital:

Developing and executing the overarching marketing strategy from marketing plans to budgets for the hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
Cultivating partnership with and active participation in demand generation strategy development (SMR).
Reconciling marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
Leading and/or partnering with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
Serving as the hotel(s) brand guardian/liaison, verifying all marketing reflects brand voice. Leading the strategic pull-through of continent and brand promotions and campaigns.
Partnering with Revenue Management to develop and execute promotional strategy.
Developing and managing property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns, and performance and verifying proper execution.
Supporting group lead generation efforts.
Running, reviewing, analyzing, and clearly articulating to stakeholders’ key reports and adjusting strategy accordingly.
Managing internal and external partners to verify deliverables are executed to support hotel strategy.
Developing an annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
Monitoring and providing recommendations for SEO and updating as needed in collaboration with MDS or agency.

Content Management:

Setting overarching messaging strategy for hotel/group of hotels aligned with positioning.
Managing Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites), and Third-Party/Group Site content (via respective content management systems).
Managing photography distribution, including search photos, pre-arrival photos, and photo gallery management.
Creating landing pages and Discovery Pages to enhance content, as applicable.
Managing guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations:

Identifying and cultivating partnerships internally and externally, including Marriott Digital Services (MDS).
Maintaining frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
Managing PR agency, if applicable, or internal PR messaging.
Managing the execution of PR events and promotions.

Outlet and Ancillary:

Managing outlet marketing opportunities on third party and local partner sites.
Defining in-house F&B programming in partnership with F&B Director and manage execution.

Social Media:

Developing and implementing social strategy.
Managing paid social media budget and strategy.
Assisting in reviewing social media content calendars and collect local area and property events.

General:

Leading, owning, and directing asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution), etc.
Measuring and communicating the success of campaigns and digital performance using relevant reports tools.
Demonstrating the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
Collecting, reviewing, and submitting invoices for property marketing efforts and managing the overall submission process.
Completing other reasonable duties as requested by leadership.

The salary range for this position is $72,000 to $92,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at a 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account, flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

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